Automotive Software-Defined Cockpits See Proprietary and Open Source Solutions Battle for Design Wins

SCOTTSDALE, Ariz., Aug. 16, 2016 /PRNewswire/ -- With autonomous driving inching closer, cars are incorporating digital user interfaces, in-car LTE, and data utilization through cloud services. ABI Research forecasts more than 143 million operating system (OS) solutions will ship in 2021 to support the software-defined car cockpits, or automotive head units that support cluster displays and in-vehicle infotainment. As the competitive landscape widens, both proprietary and open source solutions providers, including Google's Android, Intel's Wind River, and Blackberry's QNX, continue to battle for design wins.

"Increasingly, OEMs and software companies are collaborating directly to create automotive software solutions," says Susan Beardslee, Senior Analyst at ABI Research. "Alibaba and SAIC's recent car demo using the Alipay system shows just how involved OEMs now are in the sourcing and development of OS and software solutions. Some are even developing expertise in-house to drive ownership of the software stack and provide greater leverage, brand value, user experience, and ultimately, value-added services."

Google's Open Automotive Alliance won over nearly 50 automotive OEMs, all of which joined a partnership promoting Android integration. The GENIVI Alliance open source software architecture for infotainment includes a number of compliant solutions from automotive Tier 1s like Aisin, Continental, Delphi, Harman, Magneti Marelli, and Visteon. Qualcomm recently partnered with Google and unveiled plans for an Android Nougat-based car platform. Though still in the developer preview stage, the open source solution is working its way deeper into the car, with potential body and information system support creating a new dynamic for software-defined models.

It will be Android's first "turn-key platform", capable of common vehicle operations. Yet, though car OEMs like Audi, BMW, Kia, and Toyota Motor, currently use Google's Android Auto technology for search, map, and other functions, ABI Research predicts Android N will likely not appear in cars before 2020.

"The connected car solutions form a fragmented competitive landscape, with established players like QNX Green Hills and Mentor Graphics already well-positioned in this space," concludes Beardslee. "There are security concerns with any open source solution, such as potential threats from hackers compromising mission-critical operations, like a car's brake or acceleration function. As proprietary and open source solutions continue to duke it out for design wins, there will be a continual need for collaboration and business models conducive to the diversity of customer needs and evolving use cases."

These findings are from ABI Research's Automotive OS and Software Trends (https://www.abiresearch.com/market-research/product/1024879-automotive-operating-systems-and-software-/). This report is part of the company's Automotive, Smart Mobility, & Transportation sector (https://www.abiresearch.com/market-research/practice/autonomous-driving-location-tech/), which includes research, data, and analyst insights.

About ABI Research

ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.

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