MIT AI Startup Infinite Analytics to Power Analytics and Personalization for Behno - the Leader in Sustainable Fashion

CAMBRIDGE, Mass., Aug. 15, 2016 /PRNewswire/ -- Infinite Analytics will now power Behno.com with its award winning Predictive Analytics, Personalization and Product Search & Discovery Platform.

Logo - http://photos.prnewswire.com/prnh/20160812/397744LOGO
Logo - http://photos.prnewswire.com/prnh/20160812/397745LOGO

MIT based Infinite Analytics has been working on cutting edge AI for retail for the last few years. Their award winning predictive analytics platform has led to an increase of over $125 million in annual revenues for some customers, and an increase in conversions by 217% for some others. Their consistent performance for all their retailers made it compelling for Behno.com to partner with them to increase conversions, gain insight into customer behavior and personalize user experience for their customers.

Infinite Analytics approaches personalization and analytics from a user as well as a product perspective. They are able to use their award-winning platform to not only achieve consumer insights, but also analyze the product catalog into 100-150 attributes to gain product insights. Both these insights together form the centerpiece of their high revenue impact.

Behno.com is an advanced contemporary women's wear label focused on ethical manufacturing and strong design sensibility. The label's recent focus has been on active and innovative customer acquisition and increased digital awareness.

Mr. Shivam Punjya, Founder, Behno, said: 'We have been impressed by Infinite Analytics' ability to increase coversions significantly. Their seamless dashboard driven integration with our platform aligned with our need for a simple, yet effective tool to personalize and improve product search & discovery. We are happy to partner with them to provide greater value to our customers."

According to Akash Bhatia, Co-founder & CEO, Infinite Analytics, "Behno's noble vision and their design sensibilities are dear to us. Our AI platform, and its ease of use will allow Behno.com to focus on creating more impact on sustainability while we drive customer engagement and conversions. We look forward to this journey with them"

About Behno:
BEHNO is an advanced contemporary women's wear label based in New York.  The label prides itself as not only a sustainable and socially responsible clothing line produced in India, but also as a modern and youthful line catering to the feminine, sensible woman.  Their design has caught the attention of major publications including Vogue, which named BEHNO as one of the "Sustainable Chic Fashion Labels to Know Now".

BEHNO's goal is to help those who need it most – the factory workers. It is constantly reacting to changes in the industry and needs of its garment workers. Soon after its piecemeal rollout, The BEHNO Standard immediately affected local communities with new job opportunities, food and economic security, and access to improved healthcare services, proving that social responsibility and beautiful design can co-exist in fashion.

About Infinite Analytics (www.infiniteanalytics.com):
Infinite Analytics is a company founded out of MIT that specializes in Deep Machine Learning and Predictive Analytics. Their Analytics Platform merges data from multiple sources (customer demographic data, transactions data, loyalty program data, third party data, open data) to create a 360-degree view of the user. Their NLP, Semantic and Predictive Analytics Algorithms detect and predict patterns in the merged data and in the product catalog, with the end goal of increasing revenues for clients.

Their clients include some of the biggest names in Retail and E-Commerce worldwide like AirBnB, Comcast, B2W Digital, BabyOye, eBay, Future Group, Infibeam, NBA, Trendin, Craftsvilla and Caratlane, amongst many others. Infinite Analytics has a super team along with super advisors in Sir Tim Berners-Lee - the inventor of the World Wide Web, Deb Roy - Chief Media Scientist at Twitter, Erik Brynjolfsson – Director of Center for Digital Business at MIT, and Rosemary Leith – Director of World Wide Web Foundation and Mr. Ratan Tata as an investor/mentor.

Media contact:
Akash Bhatia
Email 
+1 6179490464

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mit-ai-startup-infinite-analytics-to-power-analytics-and-personalization-for-behno---the-leader-in-sustainable-fashion-300312925.html

SOURCE Infinite Analytics

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