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AT&T AdWorks Launches 60-second Linear Addressable TV Ad FormatNEW YORK, Aug. 11, 2016 /PRNewswire/ -- AT&T1 AdWorks, the nationwide leader in addressable TV advertising2, can now serve 60-second ads to nearly 14 million addressable TV households.3 This capability lets advertisers reach their target audiences with a new format. Advertisers often require more than a 30-second ad to get their message across on TV. This new 60-second ad format lets advertisers have more time to communicate their full message, while targeting audiences with the precision that addressable targeting provides. With AT&T AdWorks, advertisers don't have to choose between a longer creative message and precise TV targeting – they can have both. AT&T AdWorks offers 60-, 30- and 15-second linear addressable ad capabilities. Advertisers have multiple options to tailor a campaign that best fits their business. "A 60-second linear addressable ad is a game-changing addition to our platform," said Rick Welday, president, AT&T AdWorks. "Advertisers, across all different industries, are looking for additional time to engage their target audience, while taking advantage of innovative addressable TV solutions that minimize waste. We're excited to address this need." AT&T AdWorks' addressable TV platform delivers household-specific TV advertising based on an advertiser-defined target in a privacy-compliant manner – regardless of programming or time of day in both live and playback modes. AT&T AdWorks can help advertisers reach the right consumer with the right message. And the privacy of our customers is alwas top of mind. We don't share personal information with advertisers. We simply serve ads to anonymous audience segments as defined by those advertisers. Consumers can opt out and opt back in whenever they choose. 1 AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. About AT&T AdWorks About AT&T Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. * Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries. Logo - http://photos.prnewswire.com/prnh/20140408/CG99935LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/att-adworks-launches-60-second-linear-addressable-tv-ad-format-300312464.html SOURCE AT&T Inc. |