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Accordant's Q2 2016 Pulse Report Tracks 151% Rise in Global Programmatic Auction Volume; Mobile Supply Continues to AccelerateNEW YORK, Aug. 10, 2016 /PRNewswire/ -- The Accordant Media "Programmatic Media Market Pulse: Q2 2016" report released today shows that programmatic media volume maintained strong growth rates both globally and in North America. At the same time, the report's Spotlight section highlights online media attribution as it relates to offline sales, revealing a 35% lift in incremental sales. Highlights of the report include:
"Q2 maintained the impressive programmatic momentum from the previous quarter," said Arthur Muldoon, Accordant Media CEO & co-founder. "It was also very encouraging to see tat we continue to make noteworthy progress in the battle against non-human traffic and viewability threats." "Better online media attribution for offline sales has been one of the key objectives in our industry," said Matthew Greitzer, Accordant Media COO & co-founder. "Our Spotlight feature highlights the major benefit that digital media has in generating increased sales." For a copy of the full report, please contact [email protected] or download a copy here. About Accordant Media Our comprehensive Accordant ATS™ solution has helped us attract leading marketing teams as our clients. Accordant, founded in 2010, was established by digital industry leaders from Avenue A | Razorfish, Aegis Media, Akamai and DoubleClick. Accordant Media has offices in New York City, San Francisco, Chicago and London. www.accordantmedia.com Logo - http://photos.prnewswire.com/prnh/20160810/397123LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/accordants-q2-2016-pulse-report-tracks-151-rise-in-global-programmatic-auction-volume-mobile-supply-continues-to-accelerate-300311802.html SOURCE Accordant Media |