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New Report from Grapevine Reveals Influencer Marketing Data and Benchmarks from Brands Like It Cosmetics and LGGrapevine, provider of the industry's most comprehensive and reliable influencer marketing platform that connects consumer brands with the world's best creators, today released their first annual influencer marketing benchmarks report. Including benchmarks for common metrics like click through rate, cost per conversion and cost per acquisition, the 27-page report aims to give clarity to brand marketers and provide tools to assist in measuring influencer marketing efforts. In the report:
"With influencer marketing still in its infancy, there's a lot of ambiguity around campaign efficacy and whether this channel can generate results fr brands," said Grapevine CEO & Founder, Brendan Lattrell. "Our goal with 2016 Influencer Marketing Benchmarks, is to give marketers the clarity they need to make educated decisions about present and future influencer marketing spends." The report sampled 150 campaigns that installed Grapevine's industry leading conversion pixel, and utilized video views, clicks and sales data from campaigns throughout 2015. The report is one of the first in influencer marketing to show real results and benchmarks. Download a free copy of the 2016 Influencer Marketing Benchmarks Report: bit.ly/IMBenchmarks16
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160809006081/en/ |
