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Brandwatch's Social Index Reveals the Winning Brands on SocialNEW YORK, Aug. 2, 2016 /PRNewswire/ -- Brandwatch, the leading social intelligence company, today published a new Social Index, ranking the brands with the strongest global social presence. Brandwatch crowned Amazon, Blue Cross, Chanel, Globe Telecoms, Lenovo, Lexus, and NPR as social leaders in their respective industries after assessing the social performance of 500+ brands by analyzing over 130 million online conversations across 12 industries. The full rankings can be viewed here. The Brandwatch Social Index, which tracks brands in the Consumer Tech, Retail, Automotive, Fashion, Food and Beverage, Healthcare, and Telecoms industries, provides marketing and consumer insights professionals with a measurement to benchmark brand performance on social. Since launching its inaugural index in September 2015, Brandwatch has identified a few notable shifts in the brand rankings, including:
Methodology
To create The Social Index, Brandwatch selected well-established and high revenue brands in their respective industries. The analysts at Brandwatch assess and add additional brands to the rankings quarterly, updating the respective industry Index based on the most current data and social performance. If you'd like to add your brand to The Social Index, please contact [email protected]. Discover the data by viewing the complete Brandwatch Social Index. About Brandwatch Brandwatch is the world's leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens. The Brandwatch platform is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Heineken, Walmart and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin and Singapore. Brandwatch. Now You Know. www.brandwatch.com |@Brandwatch |press office |contact To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brandwatchs-social-index-reveals-the-winning-brands-on-social-300307204.html SOURCE Brandwatch |