Baidu's DU Ad Platform Integrates with TUNE for Performance Marketing Success

DU Ad Platform sees strong growth after choosing HasOffers by TUNE

SEATTLE, July 29, 2016 /PRNewswire/ -- TUNE (http://www.tune.com), the enterprise Software-as-a-Service for mobile marketing company behind the products TUNE Marketing Console and HasOffers by TUNE, today announced Baidu, the leading Chinese language Internet search provider, as a new client. Baidu is leveraging the HasOffers by TUNE platform to manage their in-house performance marketing program for their international mobile ad platform, DU Ad Platform.  

As the industry leader in mobile marketing measurement and attribution, the world's most successful ad networks trust TUNE to help them manage their businesses. Since integrating HasOffers with their DU Ad Platform, Baidu has seen strong performance growth from the ad network side of their international business.

"After many rounds of evaluation, HasOffers by TUNE has clearly demonstrated its industry-leading ability to help us drive performance for our in-house marketing programs," said Richard Lee, Director of Baidu's Global Business Unit. "Baidu firmly believes that HasOffers will enable DU Ad Platform to reach and impact the most customers globally, and succeed as a global network. HasOffers provides reliable, round-the-clock support and the scale to handle huge volumes of traffic, a must whn establishing a rapidly-growing ad network. With TUNE's support and technology, we can ensure that we consistently meet and exceed our global advertisers' performance expectations. Since we began using HasOffers, our ad revenue has grown steadily, and we foresee consistent growth in the future."

"We couldn't be more excited to welcome Baidu to the TUNE family," said Peter Hamilton, CEO of TUNE. "Being able to partner with the leading Chinese web services company is a testament to our service, scale, and commitment to driving performance for global clients. We look forward to being a part of their future growth and success as a global network."

Founded in 2000, Baidu Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. Baidu attended Postback'16, TUNE's annual conference, in Seattle on July 21-22.

Meet the HasOffers and Baidu teams who will be at Affiliate Summit East in New York City from July 31-Aug. 2 and located at booth #5000.

About TUNE
TUNE is the leading enterprise SaaS for marketers and their partners to measure results on mobile. Supporting more than 25 percent of the top 100 highest-grossing apps in iTunes and Google Play today, TUNE brings together measurement and attribution across paid, owned, and earned media into one TUNE® Marketing Console. TUNE's HasOffers product (www.hasoffers.com) is the industry's leading performance marketing platform, enabling thousands of businesses around the world to track and manage their own publisher and affiliate relationships.

Headquartered in Seattle, Washington with over 300 employees in nine offices worldwide, TUNE is the most widely adopted solution to measure mobile marketing performance and is trusted by brands such as Expedia, Flipkart, eBay and more.

For more information, visit www.tune.com or follow us on Twitter, Facebook, LinkedIn, and Instagram.

About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

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