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Ayzenberg Teams Up With WIREWAX to Deliver the First-Ever 360-Degree, Interactive Video Experience for EPIX's New Original Series, 'Berlin Station'PASADENA, Calif., July 28, 2016 /PRNewswire/ -- Ayzenberg announces the launch of BerlinStation.com, an innovative VR-like experience across desktop and mobile without being encumbered by headgear, for the new EPIX original series Berlin Station, set to premiere in October 2016. Photo - http://photos.prnewswire.com/prnh/20160728/393963 EPIX was created in 2009 in anticipation of the digital revolution and emerging technology and is dedicated to creating innovative approaches to storytelling. With that in mind, they sought to find a unique and engaging way to promote their first venture into scripted series and commissioned Ayzenberg to build the first-ever 360-degree interactive website, in partnership with WIREWAX and Scopic, to give viewers an exciting way to engage with the show across all digital platforms. "We decided to focus on a 360-degree experience over a headset-enabled VR experience because as we launch the show, we want to reach as broad an audience as possible without a barrier to entry," said Mark Greenberg, CEO, EPIX. "We want to engage fans with unique and cutting-edge storytelling and Ayzenberg established a great team to help us accomplish just that". With the use of WIREWAX's connected video technology, Ayzenberg built a site fully supporting 360-degree playback on desktop and mobile, which includes the Apple® iPhone, without downloading an app. BerlinStation.com works in-browser with gyro-rotation allowing the viewer to navigate the experience by simply holding the phone. WIREWAX's unprecedented motion tracking technology is the critical solve for creating an interactive 360-degree video, enabling viewers to dive deeper into character profiles, background stories and plot lines of Berlin Station all from within one video experience. "We are thrilled to have created the first-ever interactive 360-degree video for EPIX's Berlin Station with Ayzenberg. We are known for our unique motion tracking technology," says WIREWAX CEO, Steve Callanan. "We've brought this to 360-degree video and attached interactive tags to moving people and objects in a 3D environment. Its major technological breakthrough is bringing narrative, engagement and deeper exploration to this new and fast-growing tech." Authenticity is paramount when engaging with any audiences so the Ayzenberg team flew to Berlin and met with Scopic, who captured the 360-degree footage. EPIX provided an all-access pass to film characters and sets from the series while working directly with show creators for an imersive experience true to the tone of Berlin Station, which is set in the East German CIA headquarters where the characters aim to discover the identity of a mole. As the season unfolds, new content on BerlinStation.com will be unlocked each week and serve as an extension to the series, filling in additional background information on characters, and playing alongside the show with its own mysteries. "The best stories have many layers and seemingly endless possibilities. We aimed to deliver that with BerlinStation.com and I'm confident that, through authentic storytelling and innovative technology, we've delivered," Rebecca Markarian, SVP of Digital and Social Media for Ayzenberg. Media Contact About Ayzenberg Ayzenberg's current clientele includes JW Marriott, Mattel, Microsoft, Sega and Xbox. For more information, visit ayzenberg.co. About WIREWAX About EPIX EPIX is a joint venture between Viacom Inc., its Paramount Pictures unit, Lionsgate and Metro-Goldwyn-Mayer Studios Inc. (MGM). Through relationships with cable, satellite and telco partners, EPIX is available to over 50 million homes nationwide. For more information about EPIX, go to the office site. Related Files BerlinStationSite-Release[FINAL].pdf Related Images Related Links This content was issued through the press release distribution service at Newswire.com. For more info visit: http://www.newswire.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ayzenberg-teams-up-with-wirewax-to-deliver-the-first-ever-360-degree-interactive-video-experience-for-epixs-new-original-series-berlin-station-300305961.html SOURCE Ayzenberg Group |