[July 25, 2016]

Bluecore Launches Application on Oracle Marketing AppCloud

Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, today announced that it has launched an email application now available on the Oracle (News - Alert) Marketing AppCloud. This new application helps marketers quickly leverage customer behavior and product catalog data to deliver data-driven triggered and hyper-personalized broadcast email with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized, customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Bluecore's triggered and personalized broadcast email enables Oracle Marketing Cloud customers to easily generate unique audiences based on behavioral data and predictive algorithms to deliver precise email messages that convert. The application's campaign management feature connects audience creation and experience management in a single workflow, allowing marketers to create and deliver timely, personalized messages without involving IT departments for constant maintenance or fixes. The simple and fast data ingestion process allows marketers to launch multiple email triggers or broadcast sends in a matterof weeks.

"Our products are focused on making marketing easier and enabling brand owners to act quickly on their customer data," said Fayez Mohamood, co-founder and CEO of Bluecore. "All of our applications are layered on top of a marketer's existing workflow or technology, so there's no lengthy integration period or need to learn a new tool."

Oracle Marketing Cloud customers can visit Bluecore in the Oracle Cloud Marketplace to install the application and begin implementing Bluecore in Oracle Marketing Cloud.

About Bluecore
At Bluecore we are empowering marketers to take meaningful, immediate action on behavioral and product data with speed and simplicity. Bluecore's customer experience platform is designed to simplify the process of ingesting and analyzing terabytes of behavioral data to create precise audiences and experiences across channels. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of New York City's fastest growing SaaS (News - Alert) start-ups and works with more than 180 customers representing more than 250 high-end apparel, electronics, automotive and other consumer brands. For more information visit www.bluecore.com.

About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program - an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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View source version on businesswire.com: http://www.businesswire.com/news/home/20160725005123/en/

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