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Performance Horizon Named to CIOReview's 2016 List of 25 Most Promising Digital Marketing Solution ProvidersPerformance Horizon, the global leader in digital partner marketing, today announced that it secured a spot in CIOReview's 2016 list of 25 Most Promising Digital Marketing Solution Providers. The final list was unveiled in the July issue of CIOReview where Performance Horizon and CEO Malcolm Cowley were featured in the cover story. CIOReview features it's '25 Most Promising Digital Marketing Solution Providers 2016' list annually to highlight the top global companies helping marketers address the needs and behaviors of today's tech-savvy customers. A panel of CEOs, CIOs, VCs, and analysts along with the CIOReview editorial board assess and select each year's list of companies based on a variety of criteria, including the vendor's ability in designing and building advanced solutions that cater to industry needs while also adding to the functional and productive flair of marketing. "The companies selected for our 25 Most Promising Digital Marketing Solution Providers 2016 list are an elite group of companies whose products and solutions are changing their respective industries," said Jeevan George, Managing Editor of CIOReview. "We are proud to feature Performance Horizon in this edition for its range of innovative solutions that are setting a new benchmark in the digital marketig arena." Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive customer acquisition, revenue increases and profitability gains through their online marketing partners. This includes the ability to optimize campaign performance, deploy creative, manage partner and product spend, adjust commission rates and run promotions on the fly, easily integrating data into existing workflows and systems via the open architecture as well as process partner payments globally. "The role that data plays within the marketing function and large enterprises will only increase, CIOs and CMOs need to work together and invest in technology that helps the brand get closer to one-to-one marketing," said Erik Mikisch, VP of Marketing for Performance Horizon. "It's an honor to be included in a list of marketing tech providers that offer such solutions and enable companies to deliver better customer experiences while driving revenues and growth." About Performance Horizon Founded in 2010, Performance Horizon, the leading provider of SaaS (News - Alert) solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues by applying advanced performance models to their programs. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit www.performancehorizon.com and follow us @tweetphg. About CIOReview Published from Fremont, California, CIOReview is a print magazine that explores and understands the plethora of ways adopted by firms to execute the smooth functioning of their businesses. A distinguished panel comprising of CEOs, CIOs, IT VPs including CIOReview editorial board finalized the "25 Most Promising Digital Marketing Solution Providers 2016" in the U.S. and shortlisted the best vendors and consultants. For more info: http://www.cioreview.com/
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