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LG Leads TV Industry In HDR And 4K Education With Nationwide Rollout Of 'LG Experience'ENGLEWOOD CLIFFS, N.J., July 6, 2016 /PRNewswire/ -- LG Electronics USA today announced the nationwide rollout of the "LG Experience" – an interactive television display designed to help TV shoppers experience first-hand the latest advancements in TV picture quality, including High Dynamic Range (HDR) and 4K Ultra HD resolution, on LG's award-winning 2016 OLED and SUPER UHD TVs. LG is uniquely positioned to help U.S. consumers navigate the latest TV technologies, according to David VanderWaal, vice president of marketing, LG Electronics USA. LG is the only manufacturer to offer large-screen OLED TVs – hailed by experts as the best picture ever – together with advanced LCD/LED SUPER UHD TVs, and the only manufacturer to support both available HDR formats: HDR 10 and Dolby Vision™ for access to all the HDR content available today. "With so many new technologies and oftentimes confusing jargon used to describe them, it's our job as a manufacturer to help consumers understand the benefits of today's leading innovations and gain the knowledge they need to feel confident in purchase decision – and one of the best ways to do that is to offer first-hand consumer experiences with our leading retail partners," said VanderWaal. Solving a TV Shopper's Unique Challenge
HDR Done Right LG OLED TV and LG SUPER UHD TV™ are the first to deliver HDR in both available formats – HDR10 and Dolby Vision – and enable consumers to access all the HDR content available today, and have the peace of mind that their TV will handle new content to come. Blockbuster movies and TV series in HDR are already available via streaming content providers and 4K Blu-ray – and plans for expanded HDR content, including Dolby Vision HDR formatted content have already been announced.* Choosing a TV with both HDR formats helps consumers avoid the risk of missing out on future content and enjoy a full HDR experience. Personalized Shopping Experience "With the LG Experience, customers can be hands-on and learn about the newest technology," said Luke Motschenbacher, vice president for televisions at Best Buy, national rollout partner for the LG Experience. "It's a perfect example of why Best Buy's the best place to experience the latest TVs." For more information on the LG TVs, please visit www.lg.com. LG SUPER UHD TV is a trademark of LG Electronics Inc. LG and logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners. *Wireless Internet connection required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. About LG Electronics USA Photo - http://photos.prnewswire.com/prnh/20160705/386243 Logo - http://photos.prnewswire.com/prnh/20160202/328865LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lg-leads-tv-industry-in-hdr-and-4k-education-with-nationwide-rollout-of-lg-experience-300294154.html SOURCE LG Electronics USA |