Medea, Inc. Taps Shaquille O'Neal As Tech Advisor

PLEASANTON, Calif. and NEW YORK, June 30, 2016 /PRNewswire/ -- Medea, Inc., a market leader in bluetooth technology product integration has tapped Shaquille O'Neal as the newest member of its Technology Advisory Committee, as the company expands into new arenas of the lifestyle sector.

"The first time I saw Medea's personally-programmable LED display in action, I knew I wanted to partner with them," said Shaquille O'Neal. "Medea provides an experiential technology that can be shared through gifting, events, social media and much more. I look forward to collaborating with Medea on its expansion."

Brandon Laidlaw, CEO of Medea, Inc. will work closely with O'Neal, focusing on the innovation and integration of Medea's technology into consumer products, partnerships and collaborations. "We are thrilled to welcome the great Shaquille O'Neal to the Medea Technology Advisory Committee. His experience in the tech and lifestyle sectors pairs perfectly with Medea's platform in these industries."

"The addition of Shaquille O'Neal to our committee will be instrumental in helping Medea to further develop the IoT (Internet of Things) platform in new markets," said Peggy Taylor, Medea Chairman. "O'Neal's enormous and global social media following will help shape Medea's future as it heightens the ability to directly connect with a broader range of consumers."

"Shaq is ranked as one of the '100 Most Creative People in Business' by Fast Company, with an eye towards technology and its impact on experiences," said Nick Woodhouse, President and CMO, ABG, joint owner of Shaq, Inc. "When Twitter first launched, he was famously one of the first celebrities to have a verified account and has since become the second most followed U.S. athlete on the platform."

In just two years Medea's award-winning, atented technology has received wide acceptance and interest from consumers and critics alike, growing its business and product distribution from its homebase of California to more than 40 states nationwide, Canada and Europe.

About Medea
Medea, Inc. is a market leader in bluetooth technology product integration. Its patented LED display technology which adorns the bottle of its award-winning vodka, for which the company first became known, allows users to create personalized messages that scroll across the platform. The Medea Bluetooth App is available to both IOS and Android users. The world's only personally programmable LED technology will soon allow for retail analytics and host In-App games, including trivia.  

For more information visit Medea, Inc.'s Website, Facebook, Instagram and Twitter.

About Shaquille O'Neal
Shaquille O'Neal is a four-time NBA Champion and three-time NBA Finals MVP. The recently retired, 15-time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel was ranked among the "100 Most Creative People in Business" by Fast Company Magazine with an online presence that has grown to become the second most followed U.S. athlete on Twitter. As a celebrity, athlete, businessman and comedian, Shaquille O'Neal has an enormous and devoted global fan base across a variety of demographics.

For more information visit Shaquille O'Neal's Website, Facebook, Twitter and Instagram.

About Authentic Brands Group, LLC 
Authentic Brands Group is a brand development company, which builds long-term value through the ownership of intellectual property associated with prominent fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG builds brand equity by partnering with best-in-class licensees and retailers. ABG's global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Michael Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick's of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®.

For more information visit ABG's Website.

Press Contacts:

Medea, Inc.
Julia Axelrod / Jennifer Gross
Evolutionary Media Group
323.658.8700
[email protected]
[email protected]

ABG / Shaquille O'Neal
Haley Steinberg
646.612.7439
[email protected]

Photo - http://photos.prnewswire.com/prnh/20160629/384988

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SOURCE Medea, Inc.

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