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Mobile: 2016 - L2 Intelligence ReportNEW YORK, June 29, 2016 /PRNewswire/ -- The L2 Intelligence Report released today, "Mobile: 2016," examines how mobile has transformed brands' omnichannel, content, commerce, and loyalty strategies, showing how these strategies—or lack thereof—have widened the gap between winners and losers. The third annual Mobile report evaluates the approach and performance of 68 brands in the fashion, beauty, sportswear, and retail sectors. Since 2013, time spent on mobile devices has exceeded that of desktop. As of 2015, mobile has accounted for two of three digital media minutes, and apps alone represent half of our digital time. Brands' traffic logs validate the trend, as exponential growth in mobile traffic has been coupled with plateauing desktop activity that shows further signs of decline. Just as online commerce caused tectonic shifts in retail, mobile is doing the same to desktop commerce sales: As of 2015, almost half of online USA retail shopping traffic sources came from mobile devices. "Retail is ground zero for mobile impact and managers are deploying mobile assets to drive both online and offline transactions," said Evan Neufeld, VP, Intelligence for L2. "Winners are taking innovative approaches, but many brands are getting caught behind the curve, deploying desktop practices that no longer work."
The report features case studies on brands including but not limited to: Arm & Hammer, bareMinerals, Cole Haan, Domino's, Everlane, L'Oréal, Lululemon Athletica, Nordstrom, Pepsi, and Walmart. Download L2's Mobile: 2016 report here. About L2 Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mobile-2016---l2-intelligence-report-300292135.html SOURCE L2 |