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OmniEarth and Nearmap Announce Teaming Arrangement
[June 27, 2016]

OmniEarth and Nearmap Announce Teaming Arrangement


OmniEarth, an emerging leader in the Earth observation and geoanalytics industry, announced a partnership with Nearmap for nationwide high-resolution aerial imagery in support of their planned analytics products expansion. Nearmap, who has increased American coverage over the past two years, captures imagery for nearly 70% of the US population at 2.8-inch GSD - far better than satellite imagery providing unrivaled clarity, precision and detail.

The Nearmap agreement provides a crucial component of OmniEarth's expansion strategy. OmniEarth is expanding their core OmniParcel™ knowledge base nationwide and integrating OmniParcels into products beyond water management, such as the insurance and asset monitoring industries. OmniParcels contains the core data behind the company's extremely successful water resource management analytics.

Proprietary machine-learning algorithms and artificial intelligence techniques allow OmniEarth to quickly and very accurately analyze imagery over large areas on a parcel-by-parcel basis, but lack of high-resolution imagery was limiting their ability to scale nationwide. Before the agreement, OmniEarth was chartering aerial imagery on an as-needed basis - which is impractical for nationwide coverage. According to company president and CEO, Lars Dyrud, "The Nearmap agreement gives our subscribers unprecedented insight and clarity. Our land classification accuracy averages between 95-99%, but requires extremely high-resolution imagery to highlight property details."

Commenting on the new teaming arrangement, Patrick Quigley, SV and GM for Nearmap US said, "The agreement with OmniEarth not only validates our expansion into the US market, it also reinforces the need for current, clear imagery by decision makers. AI solutions, like OmniEarth's water management tools, give organizations new insights." For example, incorporation of imagery that is updated frequently and within days of capture allows OmniEarth's water management users to identify and audit conservation efforts, such as turf removal and changes in irrigation.



OmniEarth's water resource products, launched last year, are already being used throughout California, including the City of Folsom and the East Bay Municipal Water District.

About OmniEarth


OmniEarth improves our subscribers' ability to visualize the world around them by enhancing their ability to see, analyze, and react to change in real time. Through a constant stream of geoinformatics, OmniEarth subscribers always have access to imagery and derived information products from any location on Earth - on demand and over time. Our desire to investigate unanswered questions about our changing planet has led us to produce a reliable, constant data stream and enhanced decision-making tools for subscribers in the agriculture, energy, civil and military markets … and everyone else who wants to better understand Earth. www.omniearth.net

About Nearmap

Nearmap empowers both government agencies and commercial businesses with spectacular, high-resolution, frequently updated aerial imagery. Nearmap's breakthrough technology creates PhotoMaps™ of unparalleled quality. Frequent updates to imagery delivered within days of capture show changes over time by comparing current and historical imagery. This helps businesses make decisions quickly and with confidence. Nearmap users save time and money with reduced site visits, efficient planning and improved access. For more information, visit http://www.nearmap.com.


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