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Global Music Streaming Industry
[June 23, 2016]

Global Music Streaming Industry


LONDON, June 23, 2016 /PRNewswire/ -- This report analyzes the worldwide markets for Music Streaming in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2022.  Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 62 companies including many key and niche players such as -

Apple Inc.
Deezer
Google Inc.
Guvera Ltd.
Hungama.com Pvt. Ltd.



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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3 Types of Music Streaming..............I-3 Ad-Supported Streaming Service I-3 Subscription Streaming Service I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 Music Streaming - The New Pinnacle of Music Access II-1 A Peek into Evolution in the Music Industry II-1 2014: The Year Marking the Beginning of Digital Music Reign II-2 Table 1: World Music Market by Format (2014): Percentage Breakdown of Revenues for Digital, Physical and Others (includes corresponding Graph/Chart) II-2

Table 2: World Digital Music Market by Segment (2014): Percentage Breakdown of Revenues for Downloads, Streaming and Others (includes corresponding Graph/Chart) II-3 Music Streaming - The Present and Future of Music Consumption II-3 Diversity Defines Global Music and Streaming Music Markets II-4 Table 3: Revenue Contribution of Streaming Music as a Percentage Share of Total Digital Music Markets in Select Countries: 2014 (includes corresponding Graph/Chart) II-4

Table 4: Per-Capita Music Sales for Select Countries: 2014 (includes corresponding Graph/Chart) II-5 Streaming - A Complex Business Environment II-5 Key Growth Drivers in a Nutshell II-6 A Gist of Major Market Restraints II-6

2. MARKET TRENDS & DRIVERS..............II-7 Switch from Music Ownership to Access - A Consumer Driven Trend II-7 Multi-format Focus Plays Key Role in Market Success at Present II-7 Paid Streaming Subscriptions Still Low in Contribution; Offer Huge Potential Ahead..............II-7 Ad-based Streaming Market to Continue Registering Growth II-8 Streaming Market Continues to Move towards Paid Subscriptions II-8 Content Remains the King in Streaming Services II-9 Licensing Costs for Select Streaming Services II-9 Expanding Internet User Base Generates Significant Market Opportunities.............. II-9 Table 5: Number of Internet Users (in Billion) and Penetration Rate for Years 2001, 2011, 2013 & 2015 (includes corresponding Graph/Chart)..............II-10 Increasing Smartphone Penetration Drives Growth of Music Streaming.............. II-10 Table 6: Global Smartphones Market: Annual Sales Figures (in Billion Units) for Years 2013, 2015, 2018 & 2020 (includes corresponding Graph/Chart)..............II-11

Table 7: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014E (includes corresponding Graph/Chart)..............II-11 Bundled Deals Gain Prominence..............II-12 Curation and Recommendations Emerge as Key Service Differentiators.............. II-12 Ability to Discover Music - A Growing Area of Focus to Gain Competitive Edge..............II-12 Diversification of Pricing Options Emerges as an Attempt to Cater to Customers of Diverse Needs II-13 Social Media Music - A New Channel for Streaming Services to Reach Out to Consumers..............II-13 Car Audio Experiences Seismic Transformation with Entrenchment of Mobile Technology..............II-14 Messaging Apps Enter the Music Streaming Business Mix II-15 Addressing the Value Gap Issue - A Bare Necessity for Music Industry to Flourish..............II-15

3. COMPETITIVE LANDSCAPE..............II-17 An Overview of Competition in Streaming II-17 Table 8: User Base of Select Leading Music Streaming Services (includes corresponding Graph/Chart) II-18 Branding Remains the Success Mantra II-18 Size of Music Library - A Key Differentiator II-18 Table 9: Size of the Music Library of Select Players in the Streaming Market (includes corresponding Graph/Chart) II-19 Superior Sound Quality - A New Bet for Streaming Services II-19 Streaming Industry under Significant Duress II-20 Digital Music Deals - The Foundation of the Current Problem II-21 Raising Funds becomes Widespread as Services Struggle to Survive II-22 Market Witnesses Heavy Consolidation Activity II-23 List of Music Streaming Services Shuttered/ Acquired: 2013-2016 II-24 Further Industry Consolidation Imperative as Focus Shifts towards Profitability..............II-25

4. MUSIC STREAMING - AN OVERVIEW..............II-26 Music Streaming.............. II-26 Music Streaming Vs. Progressive Download II-26 A Note on Issues with Streaming..............II-26 Types of Music Streaming..............II-27 Subscription Streaming Service..............II-27 Ad-Supported Streaming Service..............II-27

5. SERVICE INTRODUCTIONS..............II-28 Boost Mobile Introduces Data-free Music Streaming from Multiple Services..............II-28 Celcom Rolls Out Yonder Music Streaming Service in Malaysia II-28 YouTube Introduces New Music Streaming Service II-28 Apple Introduces Apple Music on Android II-28 Virgin Mobile Launches Unlimited Music Streaming for US Customers II-28 Aldi Launches New Music Streaming Service II-28 Google Launches Google Play Music in Japan II-28 Geekin Radio Launches Social Music Streaming App II-29 Amazon Debuts Music Streaming Service in UK II-29 Facebook to Venture into Audio Music Streaming Service II-29 Google Launches Ad-Supported Radio Option on Google Play Music II-29 Line Rolls Out Music Streaming Service in Japan II-29 Apple Rolls Out Music Streaming Service - Apple Music II-29 MixRadio Introduces Personalized Musicstreaming Service for Mobile Platforms.............. II-29 MTN Rolls Out Music & Video Streaming Service in South Africa II-29 Music Stars Launch Tidal Music Streaming Service II-30 Beatport Introduces Mobile App for Music Streaming Service II-30 Deezer and Sonos Launch Deezer Elite HD Audio Streaming Service II-30 Naxos Rolls Out New HD Music Streaming Service for Classic Music II-30 YouTube Rolls Out YouTube Music Key II-30 Twitter Unveils In-app Music Streaming Service II-30 Mood Media Rolls Out Mood Mix..............II-30 Yandex Re-launches Yandex.Music with Personal Recommendations II-30 Deezer Introduces Premium High-resolution Subscription Service in the US.............. II-31 Airtel Introduces Wynk Music Streaming App II-31 Spotify Rolls Out Ad-Supported, Free Streaming Service for Windows Phone.............. II-31 T-Mobile US Adds Music Streaming to its Service Repertoire II-31 Amazon Rolls Out Prime Music - Ad-Free Music Streaming Service II-31 Nokia Unveils Music Streaming Services in China II-31 Beats Rolls Out Music Streaming Service and App - Beats Music II-31 Rdio Launches Unlimited Free Music Streaming II-32 Vodafone India Launches Vodafone Music - Music Streaming Service in India.............. II-32 Google Launches All Access Music Streaming Service in the US II-32 Hungama Launches New Music Streaming App in India II-32

6. RECENT INDUSTRY ACTIVITY..............II-33 Line Shuts Down MixRadio Music Streaming App II-33 Microsoft Takes Over Groove..............II-33 Deezer Secures New Funding..............II-33 SoundCloud Secures Debt Funding..............II-33 Kakao to Acquire LOEN Entertainment II-33 Pandora Takes Over Rdio..............II-33 Napster and Nintendo Sign Agreement for Streaming on Wii U II-33 DJs.com Obtains Dubset Agreement for Online Mix Streaming Platform.............. II-34 Micromax Invests in Gaana..............II-34 Rogers and Spotify Extend Partnership for Paid Music Streaming Access.............. II-34 LiveXLive Secures Rock in Rio's Global Streaming Rights II-34 HARMAN and TIDAL Ink Deal for Streaming on Audio Equipment II-34 LiveXLive and POSSIBLE Mobile Ink Agreement II-34 Microsoft Changes Xbox Music Name to Groove for Android II-34 Spotify and Starbucks Ink Music Streaming Deal II-35 Rogers and Spotify Team Up to Bring Streaming Music to Fido Subscribers.............. II-35 Line Takes Over Microsoft's MixRadio Personal Streaming Service II-35 Twitter and Rhapsody Partner for Content Access II-35 Jay Z takes Over Aspiro, The Swedish Streaming Company II-35 CÜR Media and MediaNet Ink Content Access Agreement II-35 bBooth Acquires Songstagram..............II-35 Deezer Acquires Muve Music..............II-36 Uber Forms Partnership with Spotify for In-car Music Streaming II-36 Loton Inks Agreement with John Petrocelli; Secures Option to Acquire Bulldog Digital Media II-36 Deezer Takes Over Stitcher..............II-36 ADG, Sony Music and LINE Team Up for New Streaming Service II-36 Vodacom and Deezer Ink Deal for Music Streaming Service in South Africa.............. II-36 Samsung and Spotify Ink Deal for Wireless Speakers II-36 Google Acquires Songza..............II-37 MTN and Simfy Africa Team Up to Provide Music Streaming II-37 Apple Buys Beats.............. II-37 VOXTOK and QOBUZ Team Up for Music Streaming Service II-37 Spotify and Sprint Join Hands for Bundled Streaming Service II-37 Shaw Inks Partnership Agreement with Rdio for Music Streaming Service.............. II-37 Rdio Takes Over Dhingana to Enter Indian Market II-37 Guvera and Lenovo Ink Music Partnership II-37 Beats and AT&T Enter into Agreement to Unveil Music Streaming Service.............. II-38 Batanga Media and WMG Enter Into Agreement to Launch Personalized Radio.............. II-38 Rhapsody and Telefonica Digital Ink Deal for Streaming Music Service.............. II-38 TuneCore and JUKE Music Enter into Agreement for Music Streaming II-38 InternetQ and Sony Mobile Sign Agreement to Offer live Music Streaming Services in Malaysia..............II-38 Panasonic Purchases Aupeo..............II-38 Rdio and Shazam Expand International Music Discovery Partnership II-38 Shazam and Saavn Team Up for Expanding Saavn's Music Library II-39 Apple and Beats Mull Over New Music Service II-39

7. FOCUS ON SELECT PLAYERS..............II-40 Apple Inc. (US).............. II-40 Deezer (France).............. II-40 Google Inc. (US).............. II-40 Guvera Ltd. (Australia)..............II-41 Hungama.com Pvt. Ltd. (India)..............II-41 Microsoft Corp (US).............. II-41 Pandora Media, Inc. (US)..............II-42 Rhapsody International Inc. (US) II-42 Saavn, LLC (US).............. II-43 Slacker, Inc. (US)..............II-43 SoundCloud Limited (Germany)..............II-43 Spotify Ltd. (UK).............. II-44

8. GLOBAL MARKET PERSPECTIVE..............II-45 Table 10: World Recent Past, Current & Future Analysis for Music Streaming by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) II-45

Table 11: World Historic Review for Music Streaming by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............II-46




Table 12: World 14-Year Perspective for Music Streaming by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa and Latin American Markets for Years 2009, 2016 & 2022 (includes corresponding Graph/Chart) II-47

III. MARKET


1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Current & Future Analysis..............III-1 Music Streaming Consumption Continues to Rise III-1 Streaming Still a Small Market in the US III-1 Subscriptions - The Largest Revenue Generating Source; Ad- Supported Streaming to Remain Critical III-1 Providers of Music Streaming Services Seek Free Market Rates III-2 Competition.............. III-2 Competition in the US Music Streaming Market: A Comparison of Services and Subscription Prices for Select Leading Players.............. III-2 Statistical Findings - Streaming Service User Analysis III-3 Table 13: US Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group(includes corresponding Graph/Chart) III-3

Table 14: US Consumer Spending on Music by Type and Format (2015) (includes corresponding Graph/Chart) III-3 Service Launches..............III-4 Strategic Corporate Developments III-6 Select Key Players..............III-10 B.Market Analytics..............III-13 Table 15: US Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-13

Table 16: US Historic Review for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart) III-14

2. CANADA.............. III-15 A.Market Analysis.............. III-15 Current & Future Analysis..............III-15 Music Streaming Market Witnesses Continuous Entry of New Players (Canada).............. III-15 Statistical Findings - Streaming Service User Analysis III-16 Table 17: Canadian Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-16 Strategic Corporate Developments III-16 B.Market Analytics..............III-17 Table 18: Canadian Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-17

Table 19: Canadian Historic Review for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. III-18

3. JAPAN.............. III-19 A.Market Analysis.............. III-19 Current & Future Analysis..............III-19 Japan Lags Behind in Music Streaming III-19 Efforts to Lure Customers to Streaming Continue Despite Earlier Failures.............. III-19 Statistical Findings - Streaming Service User Analysis III-20 Table 20: Japanese Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-20

Table 21: Music Consumption in Japan (2015): Percentage Breakdown of Revenues by Format (includes corresponding Graph/Chart).............. III-21 Service Launches..............III-21 Strategic Corporate Development III-21 B.Market Analytics..............III-22 Table 22: Japanese Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-22

Table 23: Japanese Historic Review for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. III-23

4. EUROPE.............. III-24 A.Market Analysis.............. III-24 Current & Future Analysis..............III-24 A Snapshot of the European Music Market III-24 Statistical Findings - Streaming Service User Analysis III-24 Table 24: European Digital Music Market by Segment (2014): Percentage Breakdown of Revenues for Downloads, Streaming and Others (includes corresponding Graph/Chart) III-24 Strategic Corporate Development III-25 B.Market Analytics..............III-25 Table 25: European Recent Past, Current & Future Analysis for Music Streaming by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of European Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-25

Table 26: European Historic Review for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. III-26

Table 27: European 7-Year Perspective for Music Streaming by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of European Markets for Years 2016 & 2022 (includes corresponding Graph/Chart)..............III-27

4a. FRANCE.............. III-28 A.Market Analysis.............. III-28 Current & Future Analysis..............III-28 Streaming Gains Share in the French Music Market III-28 Table 28: French Music Market by Format (2013 & 2014): Percentage Breakdown of Revenues for Physical and Digital Formats (includes corresponding Graph/Chart) III-28

Table 29: French Digital Music Format Distribution Market by Service (2013 & 2014): Percentage Breakdown of Revenues for Digital Downloads, Mobile and Streaming Services (includes corresponding Graph/Chart) III-29 Statistical Findings - Streaming Service User Analysis III-29 Table 30: French Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-29 Strategic Corporate Development III-30 Deezer - A Leading France-based Global Music Streaming Service III-30 B.Market Analytics..............III-31 Table 31: French Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-31

4b. GERMANY.............. III-32 A.Market Analysis.............. III-32 Current & Future Analysis..............III-32 Physical and Digital Co-Existence Typifies Music Market III-32 Cutthroat Competition Drives Streaming Market III-32 Statistical Findings - Streaming Service User Analysis III-33 Table 32: German Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-33 Service Launch.............. III-33 Strategic Corporate Developments III-33 SoundCloud Limited - A Germany-Based Global Streaming Service Provider.............. III-34 B.Market Analytics..............III-35 Table 33: German Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-35

4c. ITALY.............. III-36 A.Market Analysis.............. III-36 Current & Future Analysis..............III-36 Streaming Brings Back Growth in the Music Industry III-36 Table 34: Italian Music Market by Format (2014): Percentage Breakdown of Revenues for Download, Physical Form and Streaming Services (includes corresponding Graph/Chart) III-36 Statistical Findings - Streaming Service User Analysis III-37 Table 35: Italian Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-37 B.Market Analytics..............III-38 Table 36: Italian Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-38

4d. THE UNITED KINGDOM..............III-39 A.Market Analysis.............. III-39 Current & Future Analysis..............III-39 Streaming Music Consumption Sees Remarkable Growth III-39 New Entrants Intensify Competition III-39 Statistical Findings - Streaming Service User Analysis III-40 Table 37: UK Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-40 Service Launches..............III-40 Spotify Ltd. - The UK-based Global Leader in Music Streaming III-41 B.Market Analytics..............III-42 Table 38: UK Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-42

4e. SPAIN.............. III-43 A.Market Analysis.............. III-43 Current & Future Analysis..............III-43 Streaming Services Pull Spanish Music Market Out of Doldrums III-43 Statistical Findings - Streaming Service User Analysis III-44 Table 39: Spanish Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-44 B.Market Analytics..............III-45 Table 40: Spanish Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-45

4f. RUSSIA.............. III-46 A.Market Analysis.............. III-46 Current & Future Analysis..............III-46 Streaming Services Endeavor to Kill Piracy III-46 Statistical Findings - Streaming Service User Analysis III-47 Table 41: Russian Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-47 Service Launch.............. III-47 B.Market Analytics..............III-48 Table 42: Russian Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-48

4g. REST OF EUROPE.............. III-49 A.Market Analysis.............. III-49 Current & Future Analysis..............III-49 Nordic Countries Stay Ahead in Streaming Adoption III-49 Sweden - An Epitome of Success for Music Streaming III-49 Table 43: Swedish Music Market by Format (1H 2014 & 1H 2015): Percentage Breakdown of Revenues for Digital and Physical Formats (includes corresponding Graph/Chart) III-50

Table 44: Swedish Digital Music Market by Segment (1H 2014 & 1H 2015): Percentage Breakdown of Revenues for Downloads, Streaming and Others (includes corresponding Graph/Chart).............. III-50

Table 45: Norwegian Music Market by Format (1H 2014 & 1H 2015): Percentage Breakdown of Revenues for Downloads, Physical and Streaming Formats (includes corresponding Graph/Chart).............. III-51 Service Launch.............. III-51 Strategic Corporate Developments III-51 B.Market Analytics..............III-52 Table 46: Rest of Europe Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-52

5. ASIA-PACIFIC.............. III-53 Market Analysis.............. III-53 Table 47: Asia-Pacific Recent Past, Current & Future Analysis for Music Streaming by Geographic Region - Australia, China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-53

Table 48: Asia-Pacific Historic Review for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. III-54

Table 49: Asia-Pacific 7-Year Perspective for Music Streaming by Geographic Region - Percentage Breakdown of Revenues for Australia, China, India, South Korea and Rest of Asia-Pacific Markets for Years 2016 & 2022 (includes corresponding Graph/Chart)..............III-55

5a. AUSTRALIA.............. III-56 A.Market Analysis.............. III-56 Current & Future Analysis..............III-56 Streaming in Australia - Nascent yet Growing III-56 Heavy Competition Takes Toll of Services III-56 Statistical Findings - Streaming Service User Analysis III-57 Table 50: Australian Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-57 Guvera Ltd. - The Australia-based Emerging Global Service Provider.............. III-57 B.Market Analytics..............III-58 Table 51: Australian Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-58

5b. CHINA.............. III-59 A.Market Analysis.............. III-59 Current & Future Analysis..............III-59 China - An Underpenetrated Market III-59 Digital Music Market Witnesses Significant Consolidation III-59 Chinese Government Levels its Censorship Efforts towards Music Streaming..............III-60 Statistical Findings - Streaming Service User Analysis III-61 Table 52: Chinese Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-61 Service Launch.............. III-61 B.Market Analytics..............III-62 Table 53: Chinese Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-62

5c. INDIA.............. III-63 A.Market Analysis.............. III-63 Current & Future Analysis..............III-63 India - A Huge Music Market with Tremendous Potential III-63 Streaming Begins to Gain Relevance III-64 Increasing Internet and Smart Phone Penetration Fuels Demand for Online Streaming Services III-64 Introduction of Innovative Technologies Propels Demand for Digital Media Services..............III-64 Intensifying Competition in the Indian Music Streaming Market III-65 Table 54: Comparison of Major Streaming Services in India on Key Service Parameters..............III-66 User Base Expansion - A Primary Goal of Services III-66 Use of Hybrid Models and Flexible Pricing Structure Gains Momentum.............. III-66 Statistical Findings - Streaming Service User Analysis III-67 Table 55: Indian Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-67 Service Launches..............III-68 Strategic Corporate Developments III-68 Hungama.com Pvt. Ltd. - A Major India-based Streaming Service III-69 B.Market Analytics..............III-70 Table 56: Indian Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-70

5d. SOUTH KOREA.............. III-71 A.Market Analysis.............. III-71 Current & Future Analysis..............III-71 Digital Sales - Way Ahead in Music Industry III-71 Streaming Addresses Music Piracy III-71 Price Increases Surge Revenues in Korean Music Industry III-72 LOEN - The Streaming Music Leader in Korea III-72 Services Provided by Key Players in the South Korean Music Streaming Market..............III-73 Table 57: Leading Players in the South Korean Music Streaming Market (2014): Percentage Breakdown of Number of Subscribed Users for CJ E&M, KT Music, LOEN Entertainment, Neowiz, Soribada and Others (includes corresponding Graph/Chart).............. III-74 Statistical Findings - Streaming Service User Analysis III-74 Table 58: South Korean Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-74 Strategic Corporate Development III-75 B.Market Analytics..............III-75 Table 59: South Korean Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-75

5e. REST OF ASIA-PACIFIC..............III-76 A.Market Analysis.............. III-76 Current & Future Analysis..............III-76 Service Launches..............III-76 Strategic Corporate Developments III-76 B.Market Analytics..............III-77 Table 60: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-77

6. MIDDLE EAST & AFRICA.............. III-78 A.Market Analysis.............. III-78 Current & Future Analysis..............III-78 An Overview of Streaming in Africa III-78 Select Major Streaming Services in Africa III-78 Service Launch.............. III-79 Strategic Corporate Developments III-79 B.Market Analytics..............III-80 Table 61: Middle East & African Recent Past, Current & Future Analysis for Music Streaming by Geographic Region - South Africa and Rest of Middle East & African Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart).............. III-80

Table 62: Middle East & African Historic Review for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)..............III-81

Table 63: Middle East & African 7-Year Perspective for Music Streaming by Geographic Region - Percentage Breakdown of Revenues for South Africa and Rest of Middle East & African Markets for Years 2016 & 2022 (includes corresponding Graph/Chart).............. III-82

6a. SOUTH AFRICA.............. III-83 A.Market Analysis.............. III-83 Current & Future Analysis..............III-83 Competition Heat ups in South African Streaming Market with the Entry of New Players..............III-83 Statistical Findings - Streaming Service User Analysis III-84 Table 64: South African Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-84 B.Market Analytics..............III-85 Table 65: South African Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-85

6b. REST OF MIDDLE EAST & AFRICA..............III-86 A.Market Analysis.............. III-86 Current & Future Analysis..............III-86 Free Online Music Affects Fortunes of Nigerian Streaming Services.............. III-86 B.Market Analytics..............III-86 Table 66: Rest of Middle East & African Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-86

7. LATIN AMERICA.............. III-87 A.Market Analysis.............. III-87 Current & Future Analysis..............III-87 Strategic Corporate Developments III-87 B.Market Analytics..............III-88 Table 67: Latin American Recent Past, Current & Future Analysis for Music Streaming by Geographic Region - Brazil, Mexico and Rest of Latin American Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-88

Table 68: Latin American Historic Review for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart).............. III-89

Table 69: Latin American 7-Year Perspective for Music Streaming by Geographic Region - Percentage Breakdown of Revenues for Brazil, Mexico and Rest of Latin American Markets for Years 2016 & 2022 (includes corresponding Graph/Chart).............. III-90

7a. BRAZIL.............. III-91 A.Market Analysis.............. III-91 Current & Future Analysis..............III-91 Music Subscriptions Drive Music Industry Revenues III-91 Service Bundling - A Key Strategy to Mass Market Adoption of Streaming.............. III-91 Statistical Findings - Streaming Service User Analysis III-92 Table 70: Brazilian Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-92 B.Market Analytics..............III-93 Table 71: Brazilian Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-93

7b. MEXICO.............. III-94 A.Market Analysis.............. III-94 Current & Future Analysis..............III-94 Streaming Surges Overall Music Market III-94 Statistical Findings - Streaming Service User Analysis III-94 Table 72: Mexican Music Streaming User Base (2015 & 2020): Percentage Breakdown of Number of Users by Age Group (includes corresponding Graph/Chart) III-94 B.Market Analytics..............III-95 Table 73: Mexican Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-95

7c. REST OF LATIN AMERICA..............III-96 Market Analysis.............. III-96 Table 74: Rest of Latin American Recent Past, Current & Future Analysis for Music Streaming Market - Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart) III-96

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 62 (including Divisions/Subsidiaries - 63)

The United States (26) Japan (1) Europe (12) - France (3) - Germany (3) - The United Kingdom (5) - Rest of Europe (1) Asia-Pacific (Excluding Japan) (19) Africa (5)
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