360fly Challenges Consumers To Broaden Perspectives With Politically Charged National Advertising Campaign

ALISO VIEJO, Calif., June 22, 2016 /PRNewswire/ -- 360fly, Inc., maker of the category-leading, single-lens camera that captures stitchless 360-degree video, today unveiled a satirical advertisement in support of its recently released 4K immersive 360-degree video camera. The spot satirizes the current political landscape and features actors portraying the three most-prominent presidential candidates, utilizing the widely debated border wall concept as its primary focal point. The campaign is scheduled to begin on June 23.

The fictional futuristic satire is set in a desert landscape at the foot of the newly constructed border wall, where a rally takes place to celebrate the wall's construction. While a President Trump look-a-like stands at the podium, delivering a triumphant declaration, a blogger in attendance utilizes the 360fly 4K 360-degree video camera to record the event and in doing so, captures much more than merely the Presidential address. 

The blogger's finger swipes across the screen of his mobile device, panning across the 360-degree video frame to reveal the end of a tunnel that's been dug under the wall behind the President. There, Hillary Clinton and Bernie Sanders look-a-likes are assisting Mexican immigrants out of the tunnel, that have successfully made their way under the wall and on to U.S. soil. Focused firmly on delivering his triumphant address, and claiming the wall is "impenetrable," the President remains oblivious to the activity, taking place behind him as Mexican immigrants continue to emerge from the tunnel. The spot resolves with message  "Get a broader perspective. Miss Nothing." The spot can be seen via the link provided here: https://youtu.be/CVvPPQ3SvAQ 

"People are inherently driven to take a side, adopting a very narrow and singular point of view where politics are concerned, and that's exactly what the camera industry has done for quite a while now," said Peter Adderton, CEO for 360fly. "This spot acts like a metaphor for the camera industry and showcases how 360fly allows you to break out of that singular focus and capture and relive experiences from every possible point of view."

The campaign was created by international creative agency, 180LA, and directed by seasoned director, Mike Maguire. Production for the spot was handled by MJZ, considered the most dominant and highly decorated production company in the commercial advertising business. The spot was filmed by three-time Academy Award-Winning cinematographer, Bob Richardson, well known for being the go-to man behind the camera for Quentin Tarantino's award-winning feature films, including Django Unchained and Inglourious Basterds.

MBMG will be managing all strategic planning and buying across multiple media channels for the June 23 campaign launch. MBMG has developed a digital media plan utilizing popular platform that reached 360fly's young, active and predominantly male demographic.

The campaign is designed to leverage news of the revolutionary new 360fly 4K camera, expanded retail presence and satirical creative spot to generate immediate sales as well as brand awareness of 360fly and how the innovative, game-changing camera and app alter the landscape of 360° video. Key digital tactics include high impact video presence and sequential messaging to generate strong awareness and sales conversion. There will also be social media and search marketing platforms. The plan also features takeovers on key consumer tech and lifestyle websites around launch and continues with a strong retargeting effort to ultimately drive retail sales.

The 360fly® 4K camera, available for $499 www.360fly.com, pairs with a free iOS and Android mobile app which allows users to conveniently shoot, edit and share content to popular social media channels such as YouTube and Facebook. The 360fly 4K camera adds a powerful new image sensor that nearly quadruples the resolution of the original 360fly HD camera, shooting in 2880x2880. The waterproof* 360fly 4K camera offers advanced features such as live streaming, front-facing POV mode, time-lapse mode, telemetry and has an expanded internal memory of 64GB.  

360fly, the 360+Fly Design Logo, and the Fly Logo are trademarks of 360fly, Inc. Other company and product or service names are trademarks or service marks of their respective owners.

*To a depth of 30 feet

Photo - http://photos.prnewswire.com/prnh/20160621/381648

Logo - http://photos.prnewswire.com/prnh/20160505/364051LOGO

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SOURCE 360fly, Inc.

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