[June 22, 2016]

Iteris Introduces New ClearAg Insights Custom Mobile App Service for Agriculture

Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced the launch of ClearAg® Insights, a new service that delivers targeted-purpose mobile apps to growers, agronomists and other agribusiness field staff for site-specific diagnostics, determination of recommended actions, and post-event analysis to optimize crop yield and agricultural sustainability.

ClearAg Insights custom mobile apps can help inform the decision-making processes of key staff as they identify the optimal windows for crop planting, irrigation, fertilization, pest and weed abatement, and harvesting, within the context of economics, weather, soil and crop growth conditions.

"ClearAg Insights enables seed and crop protection companies, retailers and applicators to adapt their specific nutrient, biological and chemical applications in accordance to product label information and the environmental conditions," said Tom Blair, senior vice president of performance analytics at Iteris (News - Alert). "Combined with ClearAg's precision weather, water, soil and crop growth information, this service helps growers and agribusinesses alike make accurate, informed decisions in the field and during their chemical application process. Using targeted-purpose ClearAg Insights applications, users can optimize the impact of resources they use in their fields and on their crops."

ClearAg Insights apps are powered by Iteris' EMPower™ Platform-an adaptive forecasting engine for precision farming that combines weather and agronomic data with machine learning technology. As the EMPower Engine learns about a grower's farm, fields and field applications through their use of the ClearAg Service, its adaptive engine recalibrates to provide the most precise and relevant data for specific field operations. As real-time weather events appear in the forecast, the ClearAg Service provies actionable insights, enabling real-time decisions in context to current, forecasted and historical conditions.

"We continue to be impressed with the delivery of innovative new technology coming from Iteris," said Dr. Eric Johnson (News - Alert), vice president of technology at Valent U.S.A. Corporation. "We look forward to exploring applications of the new ClearAg Insights service to enhance our data intelligence. In a market where there is no shortage of data, the ClearAg platform will aid us in translating data into relevant insights."

The new ClearAg Insights mobile development service is the latest in a suite of ClearAg offerings from Iteris that include the recently launched ClearAg Mobile for iOS, which is available now in the Apple App Store.

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthier and productive. Visit www.iteris.com for more information.

Iteris Forward-Looking Statements

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "should," "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the new ClearAg solution product release and the future success, benefits and capabilities of such new release. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully gain broad market acceptance for our new ClearAg solution product release; the challenges in the development of software-based solutions generally; overall utility of our new ClearAg solution product within the agriculture market; the potential impact of product and service offerings from competitors and other competitive pressures; the broad adoption of technology based analytics solutions in the agriculture market; and the impact of general economic, political and other conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC (News - Alert) filings that are available through the SEC's website (www.sec.gov).

View source version on businesswire.com: http://www.businesswire.com/news/home/20160622005285/en/

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