[June 06, 2016]

GreenBook Research Industry Trends Report: Mobile Surveys and Micro-Surveys Show Largest Growth in Adoption

Dapresy, a global provider of data visualization and data integration software, today announced that in conjunction with GreenBook it is making findings from the latest GreenBook Research Industry Trends (GRIT) Report available via its online dashboard here.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160606005182/en/

GreenBook Research Industry Trends Report: Mobile Surveys and Micro-Surveys Show Largest Growth in Adoption. For full results of report go to http://dapresy.com/grit-report/ (Graphic: Business Wire).

The 19th edition of The GRIT Report uses data collected in the first and second quarters of 2016. It relies on 2,144 completed interviews of mostly senior level research professionals from 70 countries to provide a meaningful snapshot of the research industry.

GRIT Report Key Findings:

• Mobile Surveys and Online Communities are now mainstream, and well ahead of all other "new" research approaches. Some 74% of respondents are using mobile surveys in 2016, while 61% use online communities. These two approaches also show the largest growth in adoption (10%), underscoring the trend towards agile research. Meanwhile, the adoption scores for Social Media Analytics (48%), Virtal Reality (14%) and Biometric Response (11%) have been flat over the last four GRIT editions.
• Automation is already transforming much of the industry, and it's in wide use at almost identical levels among clients and suppliers. Analytics and reporting are currently being automated by a majority of respondents, and many other aspects of research are being disrupted now as well.
  • Some 72% of research suppliers and 66% of buyers say the automation of charting and infographics is in use or under consideration.
  • Analysis of text data stands at 67% for suppliers and 61% for buyers.
  • The analysis of survey data stands at 66% for suppliers and 60% for buyers.
  • And the analysis of social media is now 62% for suppliers and 70% for buyers.
• More clients and suppliers agree that sample quality is getting worse, but there is little alignment on what to do about it. Some 38% of buyers and suppliers said they expect sample quality to continue to get worse. Only 23% of buyers and 28% of suppliers said it will get better.

"We're pleased to continue our partnership with GreenBook in helping to clearly communicate the results of its findings through our dynamic dashboard system," said Rudy Nadilo, president of Dapresy North America. "We hope the research industry garners valuable insights from it."

GRIT Report results can be seen via a Dapresy dashboard here.

About GreenBook

GreenBook connects marketers and market researchers with people, information, and ideas that generate big results. Our research, events and training, blog, and market research directory provide the learning and inspiration insights professionals need to succeed. We offer targeted marketing opportunities for providers of market research services. To learn more about what we do and how we can help you, visit greenbook.org.

About Dapresy (www.dapresy.com)

Dapresy is a global provider of data visualization and data integration software. Unlike traditional business intelligence tools that focus on deep-dive analysis for a limited audience, Dapresy visualizes and distributes data into existing company processes for all designated people. It enables clients to deploy dynamic KPI-driven marketing dashboards to clearly communicate complex data from markets, users and customers. The company's unique dynamic dashboards are individually tailored, deploying the right data to the right people at the right time. Dapresy is the faster and far more effective way to easily present marketing information from multiple sources in a manner that improves decision making. The Dapresy platform provides APIs that connect to survey platforms and BI platforms in order to combine and visualize data without boundaries and in free form infographics-driven dashboards that drive user behaviors to generate actionable insights based on important data streams.

Its Enfesys™ feedback management technology is the next evolution in the way data is delivered and acted upon across the enterprise, making data operational by automatically generating specific action plans tied to customer and marketing data.

Dapresy was founded in 2003 in Sweden, with North American headquarters in Portsmouth, NH, and other offices around the globe. Its clients include TNS, GfK, Cablevision, Kantar Media, Aimia, Ad Hoc Research, Sentient Decision Science, Blauw, AOL (News - Alert), Market Probe, Irwin Broh Research and many others.

Twitter: @Dapresy

View source version on businesswire.com: http://www.businesswire.com/news/home/20160606005182/en/

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