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GumGum Comes to Cannes Lions 2016; Hosts Marketing Leadership Events on Evidence YachtGumGum, the leading computer vision platform for marketers, announced today it will be hosting multiple marketing leadership events on the Evidence yacht at this year's Cannes Lions event taking place June 20-23, 2016 in Cannes, France. The GumGum yacht will be docked next to Palais des Festivals, the location of most of the event's festivities, and is scheduled to hold a series of events with partner organizations. In anticipation of the event, GumGum created an interactive Survival Guide to Cannes complete with helpful tips to ensure attendees are in the know on everything from local tipping etiquette to asking for directions. "Cannes Lions is the event where creativity and technology meet. At GumGum we share Cannes Lions' passion for creating innovation in marketing and in culture," said Ophir Tanz, CEO GumGum. "As such, we understand the importance of this event for the development of relationships with leading brands, agencies, and publishers who seek to push the limits of creative pursuits." The agenda of excursions and networking events will be as follows:
About GumGum Founded in 2007, GumGum invented the in-image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritizing high-quality inventory, brand safety, and user experience. The company also offers GumGum Visual Intelligence, a real-time visual listening platform that helps brands identify and activate online pictures relevant to them, as well as engage their top influencers on social media.
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