clapit Launches New Algorithm-Free Social Network, Where Users Curate Best of the Web and Vote On Content In-App

NEW YORK, May 25, 2016 /PRNewswire/ -- clapit, a Sydney-based startup with U.S. operations in Los Angeles and New York City, today launched a new social network where users clap what they love from everywhere that great content lives.

To launch, clapit has partnered with Muse Model Management to create the #makemeamuse competition – a search for the America's next muse. Premised on the belief that being a (role) model isn't just about beauty, but also self-expression, entrants apply through clapit for the chance to become the global face of clapit and win a 3-year contract with New York-based Muse Management Inc.

clapit pulls in the best content from across the web and other applications – SoundCloud, YouTube, Twitter, Vimeo, Flipboard, iunes, and all web links including ecommerce sites. Once within clapit, content enters into a content democracy, and is voted on by other users using the most human endorsement: a clap.

"clapit makes social media human again by letting the clapit community decide what is trending," said Paul Bedwell, clapit co-founder and CEO. "Rather than competing with existing social media, clapit embraces them. clapit provides a place where users can cut through the noise and get an overview of today's best content from across apps and websites."

clapit uses no algorithm; within the application, the human is the only algorithm. In addition to viewing content, clapit users can instantly react to content using a selfie-reaction, where you take a selfie of your expressive response – a truly human reaction to content for a more authentic visual dialogue.

Co-founder and CMO, Mary Jane Bulseco added, "clapit creates a real-time snapshot of your personality and mood by showcasing multi-dimensional content and reactions. A profile page goes beyond daily photos you're taking, highlighting the music you're listening to, the clothes you are wearing and the video that is inspiring you. This multi-sensory and immersive experience is resonating with influencers, brands, retailers and everyday users." 

For more information visit clapit.com/
For #makemeamuse details visit clapit.com/makemeamuse

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