[May 23, 2016]

Acxiom Enhances Proprietary Recognition Capabilities, Broadens Reach for Marketers

Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced strategic "next-gen" enhancements to its proprietary recognition technology, AbiliTec®, closing the gap between brands' online and offline customer information, broadening marketers' ability to bring together disparate consumer data sources for a single, current and accurate view of a customer across all channels.

The explosion of channels, along with changing and degrading customer data, can lead to fragmented interactions with consumers, damaging the brand experience and brand affinity. Acxiom's (News - Alert) identity and recognition technology, AbiliTec, provides marketers with match technology, proven against 45 years of historical consumer data, enabling instant customer recognition and record linking, across channels, overcoming outdated or incomplete information. This enables an optimized brand experience at the point of contact and reduces the possibility of error through improved identity verification.

"Omnichannel marketing is only achieved if a consumer is accurately recgnized, regardless of channel," said Rick Erwin, president of Acxiom's Audience (News - Alert) Solutions Division. "Acxiom's AbiliTec has been the leading recognition system within the industry for over a decade, and through its enhanced technology, combined with Acxiom's world-class data and intelligent recognition algorithms, it continues to be the best option for marketers looking to resolve seemingly disparate data to an individual persona."

In addition to the standard AbiliTec offerings of consumer and address links, Acxiom has introduced new ways to expand marketers' capabilities to connect and recognize consumers across households and channels, including:

• Household Link: Recognizes consumers within the four walls of a household and extends the view beyond the physical address. By providing a household link, AbiliTec enables clients to recognize all the consumers in a household - revealing not only the head of household and buyers but the influencers as well.
• Sparse Data Input: AbiliTec helps marketers achieve omni-channel success with an increased number of sparse input options through:
  • Name and Email
  • Email Only
  • Name and Phone (News - Alert)
  • Phone Only
  • Name and IP Address
  • Name and Latitude/Longitude
  • Name and Zip Code

For more information about AbiliTec and its new capabilities, visit: www.acxiom.com/recognition

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160523005163/en/

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