Asia Pacific OTT TV and Video Forecasts 2016-2021 - SVOD Revenues Will Rocket From $1,816 Million in 2015 to $6,439 Million in 2021 - Research and Markets

DUBLIN, May 20, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Asia Pacific OTT TV and Video Forecasts"  report to their offering. 

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OTT TV and video revenues for 17 countries in the Asia Pacific region will reach $18,396 million in 2021; up from $707 million in 2010 and $5,741 million in 2015. The Asia Pacific OTT TV & Video Forecasts report estimates that China will overtake Japan in 2016 to become market leader. 

Simon Murray, Principal Analyst, explained: Smartphone users will continue to drive OTT TV & video audiences. Smartphones are a more important OTT TV reception method than fixed broadband in the Asia Pacific region - with the notable exceptions of Australia and New Zealand. 

Advertising on OTT sites will remain the main revenue source, bringing in $8,745million by 2021 - up by $6 billion from $2,609 million on 2015. China will supply $4,911 million of the 2021 total, with Japan providing a further $1,475 million. 

SVOD revenues will rocket from $1,816 million in 2015 to $6,439 million in 2021. China will add $1,838 million in revenues between 2015 and 2021 - nearly sextupling its total. 

Download-to-own/electronic sell-through movie and TV revenues are forecast to be $1,904 million in 2021 (with $692 million from Japan), up from $691 million in 2015. OTT TV and video rental will climb to $1,307 million in 2021. 


Published in June 2016, this 146-page PDF and excel report contains comprehensive coverage of the Asia Pacific OTT TV & video sector (subscribers/homes, transactions and revenues. 

SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 17 countries, including: 

- Executive Summary. 
- Global forecasts summary from 2010 to 2021 
- Comparison forecast tables for 17 countries. 
- Individual country forecasts for 17 territories. 
- Country profiles 

Countries Covered 

- Australia 
- China 
- Hong Kong 
- India 
- Indonesia 
- Japan 
- Malaysia 
- New Zealand 
- Pakistan 
- Philippines 
- Singapore 
- South Korea 
- Taiwan 
- Thailand 
- Vietnam 

For more information visit http://www.researchandmarkets.com/research/49pwg7/asia_pacific_ott

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