TMCnet News
Survey Reveals Impact of Streaming Video Services on the Future Evolution of Pay TVCSG Systems International, Inc. (NASDAQ: CSGS), the trusted global partner to launch and monetize digital services, today announced survey findings that reveal new trends in consumer use of streaming video services and the impact of streaming on Pay TV services. In the survey titled Going with the Flow: How to Captivate Video Streamers, The Diffusion Group (TDG), on behalf of CSG, polled nearly 2,000 consumers across the United States who regularly use streaming services to watch video. Survey respondents reported their opinions about watching short- and long-form video content including movies, TV shows, sports and other content across devices and from multiple providers. Among the most notable findings:
"Two-thirds of US broadband households use a subscription video service like Netflix," said Michael Greeson, TDG co-founder and director of research. "Forty percent of this segment subscribe to multiple streaming services, making them prime prospects for value-added services that deliver a new level of user engagement and blend multiple services into a single experience." Survey responses point to a significant interest in a new type of feature bundle, consistent with the recent market trend of incumbent Pay TV providers working to integrate multiple streaming services into their service offering. Consumers expressed interest in a new bundle that offers the ability to search for content across multiple services, use a single recommendation engine, receive multi-service discounts and have unified billing. In fact, 60 percent of streamers see value in having a single bill for all their streaming services. "Consumers are building and bundling their video experience with multiple providers, opening an opportunity for incumbent Pay TV providers to leverage their growing partner ecosystem to package both traditional and streamed services together to attract the multi-service streamers," said Brian Shepherd, president of broadband, cable and satellite business at CSG International. "CSG believes that Pay TV providers are uniquely positioned to deliver the video bundle of the future, as they already have the network infrastructure, customer preference history, analytic insights and billing relationship to tie everything together in a way that delivers innovative new value to the market." For an executive summary or full report of the survey findings including consumer opinions on the value of streaming vs Pay TV, devices and viewing time, future plans for Pay TV relationships, and value added bundles, visit Going with the Flow: How to Captivate Video Streamers.
About CSG International
View source version on businesswire.com: http://www.businesswire.com/news/home/20160517005688/en/ |