[May 16, 2016] |
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SessionM Study Reveals Mobile is a Top Research Tool for 72% of Consumers Looking to Make a Purchase
SessionM,
pioneers in mobile marketing cloud technology, today announced the
results of a new survey about consumers and their mobile habits. The
study reveals that mobile is now the most popular way of researching
products, with 53 percent of consumers using mobile web, and 20 percent
researching products in-app before purchasing them. Many of those
consumers have also made purchases via their smartphone in the last 30
days, with 33 percent reporting one to three purchases, and 30 percent
reporting four or more mobile purchases in that time span.
SessionM surveyed more than 5,300 consumers about their mobile usage,
brand communications and shopping preferences on smartphones. The
respondents were comprised of users of the SessionM Mobile Marketing
Cloud and the thousands of popular apps in its network.
Key findings from the new study include:
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Mobile is now more popular for researching products than in-store
browsing or window shopping.
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52.8 percent of consumers reported researching products on their
mobile browser before making a purchase, while 48.3 percent used
their desktop or laptop computer.
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In-store was next the next most common product research source
(27.5 percent), followed by in-app research (19.6 percent).
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The majority of consumers are now making purchases on their
smartphones.
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A third (33.2 percent) of consumers have made 1-3 purchases on
their mobile phones in the last 30 days.
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An additional 29. percent of consumers have made at least four
mobile purchases in that time span.
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Nearly half of consumers actively want to receive push
notifications from their favorite brands. One in three have made a
purchase as a result of receiving one.
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34.1 percent of consumers would like to see push notifications
from their favorite brands, but only once per month or less, while
13.8 percent would like them once per week or more.
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30 percent reported having made a purchase sometime in the past
three months as the result of a push notification.
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Two thirds of consumers have branded apps on their smartphone. One
in ten have 10+ branded apps.
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31.5 percent of consumers have one to three brand apps, while the
remaining 38.5 percent have four or more brands' apps.
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One in ten people (10.3 percent) have ten or more brands' apps.
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Personalization goes a long way when it comes to consumers'
advertising preferences.
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One in six consumers (17.4 percent) are open to seeing ads when
the advertised product is relevant to them.
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One in eight (12.2 percent) are open to ads when they come from a
company the consumer likes or trusts.
"The way consumers interact and engage with brands on mobile is
constantly evolving," said Lars Albright, co-founder and CEO of
SessionM. "Now that mobile is the #1 way consumers are researching
products and a more common channel for making purchases, brands need to
be thinking about how they can stay ahead of the game. Being on mobile
isn't enough - companies need to be strategic with tactics like
personalization and technologies like push notifications in order to be
successful."
SessionM CEO Lars Albright will be discussing the study results and the
current state of mobile engagement at Shoptalk, the nextgen commerce
event running from May 15-18, 2016 in Las Vegas. He will also be
speaking on a panel titled "Driving
Repeat Purchases-Loyalty, Replenishment and More" at the event on
Monday, May 16 at noon.
About SessionM
SessionM is the next-generation engagement and loyalty platform. The
company's cloud-based solutions integrate loyalty marketing technology
with marketing automation and data management capabilities to drive
personalized consumer relationships through the mobile device. The
company is headquartered in Boston with offices around the globe. For
more information on SessionM, visit www.sessionm.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160516005822/en/
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