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Prisyna Hires Director of Marketing to Support Existing Oral Care Products And Pipeline Expansion
[May 16, 2016]

Prisyna Hires Director of Marketing to Support Existing Oral Care Products And Pipeline Expansion


Prisyna, an oral care business unit of Synedgen, Inc., today announced the appointment of Robert Riggs as their first Director of Marketing. Prisyna combines breakthrough, propriety glycomics technology, with natural materials and innovative polysaccharides to create advanced rinses for the mouth that support a healthy oral cavity. Robert joins the company with more than 15 years of experience in oral healthcare markets where he created, directed and executed successful product launch and market expansion campaigns. In the newly created Director of Marketing position, he will lead the development of Prisyna's product profiles, analyze the competitive landscape, identify commercial opportunities, initiate launch strategies and distribution options, and create new marketing programs. The company's investigational products include Moistagen®, a potential treatment for the symptoms of dry mouth, and a new formulation to relieve the symptoms of oral mucositis due to chemotherapy or radiation treatments. Prisyna currently offers two oral rinse products -- Synedent® Oral Care and Synedent Plus Oral Care with fluoride.

"This is a critical point in Prisyna's commercial evolution. Our novel products address a major need in the marketplace and we sought out a marketing executive with a proven track record to help us grow the pipeline to its fullest potential," said Shenda Baker, Ph.D., Prisyna co-founder. "In Robert, we found a marketing leader with an entrepreneurial spirit, great leadership skills and a passion for oral health. We look forward to leveraging his great energy and creativity to achieve our commercial goals."

"Prisyna has made significant achievements to date -- creating such a robust platform technology and in turn a portfolio of products that address unmet needs in the marketplace," said Mr. Riggs. "This combination of breakthrough science and entrepreneurial ingenuity that strives to bring pioneering products to patients and consumers is a remendous inspiration for me. I am very pleased to join such a distinguished team and look forward to delivering on their vision for the next generation of oral care products."



Robert joins Prisyna from Blu Theory Solutions, where he created programs for early stage medical and niche market companies as the Director of Sales and Marketing Program Development. He was previously Senior Product Manager at Nobel (News - Alert) Biocare North America, an oral implantology, biomaterials and aesthetics company, where he led the product marketing team across the entire product portfolio. As Product and Marketing Operations Manager at Oralogix Corporation, he grew the company from its start-up phase through a profitable market exit. As Global and Regional Product Manager at ESPE America, an aesthetic and restorative dental materials company, he developed the business and marketing strategy, resulting in North American revenues growing more than 800% in two plan years. Riggs earned a M.S. in marketing from Johns Hopkins University, a B.S. in organizational management from Washington Adventist University, an associate degree in dental technology from Montgomery College. He is currently completing a Masters Certificate in regulatory affairs from Temple University, School of Pharmacy. Robert is certified in Dental Technology (CDT (News - Alert)-TE).

About Moistagen


Moistagen is a specially formulated oral rinse currently under evaluation to relieve the symptoms of dry mouth using cutting-edge lubricants that coat the surface of the mouth to protect and may hydrate dry and irritated oral tissues. These components also have the potential to loosen sticky, dry mucus and help moisten oral surfaces. Moistagen is anticipated to be cleared for marketing by the FDA in the second half of 2016.

About Synedent® Oral Care and Synedent Plus Oral Care with fluoride

Synedent oral rinse is a scientifically formulated mouth rinse designed to freshen your breath with a mild peppermint flavor and clean your teeth and gums. Unlike other oral rinses, Synedent was designed to be a non-irritating, non-burning, fresh-tasting rinse with a balanced pH that is gentle on healthy and damaged tissues. Synedent Plus has all the benefits of Synedent, plus the addition of fluoride to prevent cavities.

About Prisyna

Prisyna is an oral care business unit of Synedgen, focused on the development of consumer products that clean teeth and gums, freshen breath and moisten mouths without the burn or irritation of abrasive oral care products. The company combines breakthrough, propriety glycomics technology, with natural materials and innovative polysaccharides to create advanced rinses for the mouth that support a healthy oral cavity. Based in Claremont, Calif., Prisyna currently offers two mouth cleansers - Synedent Oral Care and Syndent Plus Oral Care - available for purchase online at www.synedent.com or through leading dentists. To learn more about Prisyna please visit: http://www.prisyna.com/


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