TMCnet News
Leverage the Future of Licensing at the 2016 Digital Media Licensing SummitSANTA MONICA, Calif., May 12, 2016 /PRNewswire/ -- Licensing Expo, the world's largest and most influential licensing industry event, will play host to the second annual Digital Media Licensing Summit on June 20 starting at 11:45 am PST at Mandalay Bay, Las Vegas, NV. The day-long schedule of seminars will take an in-depth look at online content creators and how they are leveraging their success on platforms such as YouTube, Vimeo and Vine. The sessions are designed to help licensors, licensees and retailers navigate and take advantage of both existing and emerging opportunities that digital content and its platforms offer. Licensing Expo, organized by UBM Americas, is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). The Summit is part of the LIMA-hosted Licensing University and is free to attend to all exhibitor and attendee badge holders, with no separate registration required. Complimentary registration for Licensing Expo is available at www.licensingexpo.com/registerhere Jessica Blue, Senior Vice President, Licensing, UBM: "Last year, the Digital Media Licensing Summit focused on the 'why' – why is this important to the licensing industry? Now we are focusing on the 'how' – how can the licensing industry leverage this opportunity in the brand extension space?" The content program will focus on measuring success and real-lif case studies. Sessions include:
Charles Riotto, President, LIMA: "Licensing University sessions engage hot topics at a micro level; the Digital Media Licensing Summit takes this one step further with a full day specifically focused on digital's increasingly important role in brand expansion and content creation." As the longest running licensing trade show, Licensing Expo has connected the world's most influential brand owners and agents with consumer goods manufacturers, licensees and retailers for 36 years. The Licensing Expo trade show opens June 21-23 following the Digital Media Licensing Summit. Press Materials: http://www.licensingexpo.com/licensing-expo/content/press About Licensing Expo (www.licensingexpo.com) About UBM Americas Photo - http://photos.prnewswire.com/prnh/20160511/366802
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/leverage-the-future-of-licensing-at-the-2016-digital-media-licensing-summit-300267448.html SOURCE UBM Americas |