[May 10, 2016]

Global Subscriptions & Smartphone Forecasts by Country 2015-2018 - Research and Markets

Research and Markets has announced the addition of the "Global Subscriptions & Smartphone Forecasts by Country (2015-2018)" report to their offering.

Global subscriptions & smartphone forecasts by country (2015 - 2018) includes individual forecasts for 200 countries and OS breakdowns for 20 key markets.

Global smartphone market to reach 4.48 billion by end-2018 - with Africa, Asia and Latin America leading growth.

Android (News - Alert) to be used in three quarters of total smartphone devices.

The total number of smartphones worldwide is forecast to rise from 2.74 billion at the end of 2015 - equivalent to 37.4% penetration of total mobile connections - to 4.48 billion by the end of 2018.

The Databook forecasts China and India alone will account for almost half (48.5%) of net smartphone additions over the period - with China surpassing 1 billion smartphones in use by end-2018 and India becoming the single largest market by annual growth in smrtphone users.

"With many developed markets seeing individual mobile subscriptions reaching saturation and smartphone numbers slowing, we expect growth over the three years to 2018 to be centred on Africa, Asia and Latin America," said Gavin Patterson, Chief Data analyst. "Latin America is also on course to surpass North America in terms of the total number of smartphones in market during 2018."

In 20 key markets, representing approximately 71% of total smartphones worldwide, Android OSes are forecast to raise market share by 2.5 points to 74.4% by 2018, iOS will fall 0.7 points to 20.8%, Windows will be down 0.9 point to 3.3%, with Blackberry almost disappearing and Others climbing to 1.4%.

Key Topics Covered:

Key findings

Section 1: Subscriptions growth by region

Fig 1: Total subscriptions by region (2015-18)

Section 2: Smartphones growth by region

Fig. 2: Total smartphones by region (2015-18)

Fig. 3: Top 10 countries by net smartphone additions (2016-18)

Section 3: Regional breakdown

3.1: Africa & Middle East

Fig. 4: Africa & Middle East smartphone growth (2015-18)

3.2: The Americas

Fig. 5: The Americas smartphone growth (2015-18)

3.3: Asia Pacific

Fig. 6: Asia Pacific smartphone growth (2015-18)

3.4: Europe

Fig. 7: Europe smartphone growth (2015-18)

Section 4: Smartphones by OS

Fig.8: Smartphones by OS (2015-18)

For more information visit http://www.researchandmarkets.com/research/wwfcdf/global

View source version on businesswire.com: http://www.businesswire.com/news/home/20160510006529/en/

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