TMCnet News
Technavio Announces Top Four Trends for the Global Naturally Healthy Foods Market Through 2020Technavio's latest global naturally healthy foods market report highlights four key emerging trends predicted to impact market growth through 2020. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline. "The APAC region held a market share of 36.8% in terms of revenue in the global naturally healthy foods market in 2015. Japan emerged as the largest market in this region in terms of sales. The demand for naturally healthy foods and beverages is also increasing in countries such as India, China, South Korea, and Australia. India and China have the highest number of diabetic patients in the world. An estimated 62 million people in India and 92.3 million China were found to be diabetic in 2014. It is also estimated that by 2030, the number of diabetic patients in India will touch the 100 million mark," said Vijay Sarathi, one of Technavio's lead industry analysts for food and beverages. Technavio's market research study identifies the following four emerging trends expected to propel the growth of the global naturally healthy foods market:
High-fiber packaged foods Growing awareness of the health benefits of daily fiber intake has boosted the demand for high-fiber foods. A high-fiber diet prevents diseases such as constipation, irritable bowel syndrome, diverticulitis, and certain heart conditions and cancers. A diet rich in fiber also aids in weight loss and improves skin health. Natural foods such as fruits, vegetables, and legumes are some of the most common sources of fiber. Apart from these, consumers also seek packaged foods like breads, cookies, and cereal bars in high-fiber variants. The market for high-fiber foods is expected to cross USD 30 billion by 2017, with APAC being the fastest-growing market for these products. The region is expected to grow at a CAGR of more than 7% during the forecast period. In 2014, nearly 103 products were launched in the European Union that claimed to have high fiber content. In 2014, DM Drogerie Markt launched Buckwheat Bread with Sesame, and Spoons launched South Indian Stew in Sweden, both products with claims of being high in fiber content. Increasing demand for naturally healthy ready-to-drink beverages The demand for naturally healthy RTD beverages such as black tea and green tea is also on the rise. It is estimated that consumers will spend close to USD 15 billion on naturally healthy RTDtea during the next five years, with the market in China expected to grow by 17% during the forecast period. Bottled water, which is another naturally healthy RTD beverage, is also expected to grow globally at a CAGR of more than 7% during the forecast period. There have also been numerous product launches in this segment in recent years. In March 2015, Vivid Drinks launched its unsweetened RTD matcha green tea. In September 2015, Evolution Fresh launched new green juices with matcha in two flavors, Orange (News - Alert) and Ginger and Citrus. Increased demand for probiotic products Probiotics are microorganisms (certain strains of bacteria and fungi) that have numerous health benefits and are especially beneficial for gut health. Yogurt is one of the most widely used natural probiotic foods, and frozen yogurt is a popular probiotic product offering. Many companies offer probiotics in the form of capsules, intended for use as supplements. Fermented milk-based probiotic products are also available in the market. Lately, other categories such as savory snacks and energy bars have product offerings that contain probiotics. Manufacturers differentiate their products on the basis of the strain and culture of the bacteria they use in their formulations. Most yogurt- and milk-based probiotic products need refrigeration to maintain efficacy, and they have to be consumed chilled. The global probiotic foods market, which also includes ingredients and supplements, was valued at USD 26.1 billion in 2014 and is expected to grow at a CAGR of over 6% to reach USD 37 billion by 2020. Yovation probiotic frozen yogurt is enriched with live and active cultures that promote digestive health. Yakult and Actimel are two of the well-known brands of fermented milk-based probiotic drinks. In 2015, Powerful Yogurt launched a yogurt-covered protein bar with 20 grams of natural protein and premium probiotics. There are many probiotics-based formulations like probiotic drinks. Growing demand for healthy snacking and weight management Currently, consumers are much more conscious about their snacking habits and are adopting healthy snacking. Healthy snacking fuels the metabolism and is considered as a complement to a weight-loss plan and a convenient way to satisfy hunger while getting the vitamins and nutrients one's body needs. Furthermore, weight management is becoming popular as obesity rates rise. A new study released by the Organization for Economic Cooperation indicates that three out of four Americans will be overweight by 2020. For instance, Quaker Oatmeal To Go Apples with Cinnamon, Banana Bread, Betty Crocker Oatmeal Bars Chocolate Chip, Betty Crocker Oatmeal Bars Butterscotch from General Mills are a few oatmeal snacks that solve the purpose of healthy snacking and effective weight management. As obesity rates rise in the US and globally, it is expected that weight management is one of the most significant food trends, with a focus on satiety, calorie-burning, and fat-burning ingredient properties. Therefore, the growing demand for healthy snacking and weight management is expected to drive the global naturally healthy foods market during the forecast period. Browse related reports: -- Global Ready Meals Market 2016-2020 -- Natural and Organic Food Market in the US 2015-2019 -- Global Natural Antioxidants Market 2015-2019 -- Global Health and Wellness Food Market 2015-2019 -- Global Soy Food Market 2016-2020 Purchase any three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio's reports allows you to download any three reports per month for the price of one. Contact [email protected] with your requirements and a link to our subscription platform. About Technavio Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies. Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. If you are interested in more information, please contact our media team at [email protected].
View source version on businesswire.com: http://www.businesswire.com/news/home/20160429005026/en/ |
