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Cloud Services Market 2016: Communications Service Providers Need New Strategies for Selling Services to SMEs - Research and Markets
[April 28, 2016]

Cloud Services Market 2016: Communications Service Providers Need New Strategies for Selling Services to SMEs - Research and Markets


Research and Markets has announced the addition of the "Cloud Services: Communications Service Providers Need New Strategies for Selling Services to SMEs " report to their offering.

This report examines the type of cloud services that communications service providers (CSPs) are selling to small and medium-sized enterprises (SMEs), as well as best-practice cloud delivery models, and sales and marketing positioning. In this report, SMEs are defined as companies with less than 250 employees.

The report also provides recommendations to CSPs on cloud services marketing and go-to-market strategies.

It is based on several sources, including:

- reviews of service provider cloud services portfolio and strategies

- interviews with executives at service providers targeting SMEs.

We also include case studies for the following:

- Vodafone

- Telefónica (News - Alert) UK (02)

- Liberty Global

- Telekom Deutschland

This report examines the type o cloud services that CSPs are selling to SMEs, as well as best-practice cloud delivery models, and sales and marketing positioning. In this report, SMEs are defined as companies with less than 250 employees.



This report:

- identifies which cloud services have the widest take-up and explains the reasons for their popularity


- provides recommendations for how CSPs should position their cloud services, and how these services can be bundled with their core services

- highlights which partner models and support frameworks are available for delivering cloud services

- discusses the lessons that leading CSPs can take for their own go-to-market strategies from existing SME cloud service portfolios.

Key Questions Answered in this Report

- Which cloud services have the widest take-up and why?

- How should CSPs position their cloud services, and how can these services be bundled with their core services?

- Which partner models and support frameworks are available for delivering cloud services?

- What lessons can leading CSPs take for their own go-to-market strategies from existing SME cloud service portfolios?

Who Needs to Read this Report

- CTOs, strategy, product development and management executives in CSPs' organisations.

- Vendors that advise and sell their cloud-enablement technology and solutions to CSPs.

- Cloud and IT service providers and mobile virtual network enablers (MVNEs) that are targeting the SME segment.

- Cloud technology and software vendors that either currently partner or plan to partner with CSPs to target SMEs.

For more information visit http://www.researchandmarkets.com/research/5l3vhn/cloud_services


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