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FCA US LLC Names CarGurus 'Premier Partner' for Certified Pre-Owned Vehicle Advertising
AUBURN HILLS, Mich., April 27, 2016 /PRNewswire/ --
FCA US LLC and CarGurus, a leading car shopping website, today announced an agreement that provides FCA US dealers an opportunity to advertise and post their Certified Pre-Owned (CPO) Vehicle inventory on the CarGurus site. The agreement puts dealer CPO Vehicle inventory in front of 20 million monthly unique automotive shoppers on the CarGurus website and gives FCA US dealers access to the platform's top-performing lead generation and display advertising programs. "As our dealers drive continued growth with CPO, it's important that we support their efforts to get these vehicles in front of as many shoppers as we can," said Eric Swanson, Head of Certified Pre-Owned Vehicles at FCA US. "In partnering with CarGurus, we are opening a new channel to expose these great vehicles to highly engaged buyers. We're confident that CarGurus will help us generate quality leads for our stores and tell the CPO story in ways we never could before." Founded in 2007, CarGurus uses technology and data analysis to help consumers search their local market for the best car deals, and then connects shoppers with listing dealerships. CarGurus works with dealers and OEMs to incorporate their inventory feeds on the site, and offers dealerships a range of high-performance lead generation and audience extension advertising packages. "We are excited to bring more FCA US Certified Pre-Owned Vehicle choices and brand information to CarGurus shoppers, and we look forward to working with FCA US dealerships to help them reach our audience with the most efficiency and impact," said Frank Weishaupt, Senior Vice President of Audience Sale at CarGurus. "There's no question that CPO is becoming an important consideration for car buyers, and aligning with brands like FCA to tell their CPO story allows us to help our users make the best buying choices." Dealers interested in learning more about CarGurus free and paid subscription programs should contact the FCA US Certified Pre-Owned Vehicle group. About CarGurus About FCA US LLC FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol "FCAU" and on the Mercato Telematico Azionario under the symbol "FCA." Follow FCA US news and video on: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fca-us-llc-names-cargurus-premier-partner-for-certified-pre-owned-vehicle-advertising-300258314.html SOURCE FCA US LLC |