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Sub-Zero Announces Fresh Food Matters Initiative Highlighting Fresh Food's Impact, Empowering People to Choose FreshMADISON, Wis., April 26, 2016 /PRNewswire/ -- Sub-Zero, the industry leader in premium refrigeration and wine storage – and a longtime advocate of preserving food's freshness – has announced its new initiative called Fresh Food Matters. Through the eyes of multiple influencers with a strong connection to food, the initiative highlights how fresh food touches on not only matters of health but also family life, economics, culture, the environment and more. Sub-Zero's goal is to empower people to think fresh when it comes to the food they buy and the food they eat. Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7820651-sub-zero-fresh-food-matters-initiative/ The Fresh Food Matters website is a hub for information and inspiration. Sub-Zero enlisted the help of 13 notable individuals to share their unique perspectives on why fresh food matters through inspiring videos found on FreshFoodMatters.com. One of those individuals is author, chef and host of ABC's "The Chew," Daphne Oz. "Fresh food is the basis of our happiness; the basis of bringing your family together, ensuring your health and making delicious meals," she said. "Eating whole, unprocessed food in a sensational way, while still allowing for indulgences, is possible." In addition to the videos, visitors will find helpful fresh food storage tips, seasonal produce guides and details about Sub-Zero's dedication to freshness through the garden at its headquarters in Madison, Wis. Sub-Zero corporate chefs use the produce grown at their Harvest Haven garden to feed more than 2,500 visitors of the training center per year. "At Sub-Zero, we believe in the importance of fresh food and know that the many matters surrounding it have an impact far beyond just what you eat," said Brian Jones, director of marketing for Sub-Zero Group, Inc. "We want to share the many unique perspectives surrounding issues concerning food, from where it is sourced to how it helps your community. We want to inspire people to think about the impact fresh food can have in their lives, as well as give them some real, actionable ideas for incorporating it into their routines." Several additional voices have contributed to the Fresh Food Matters movement, including The Atlantic, which visited local organic farms to hear from the farmers themselves how they're bringing fresh food awareness to the masses, and a collection of food and lifestyle bloggers with their own fresh perspectives to share. Giving Back With #FreshFoodMatters "I started Katie's Krops after learning that not everyone is lucky enough to have a say in what they eat or to know where their next meal will come from," said Stagliano. "Everyone deserves to be able to eat fresh food, and Sub-Zero is helping me get closer to my goal of ending hunger by pledging to fund up to 25 new youth-run gardens." For every use of the hashtag #FreshFoodMatters on Facebook, Twitter, and Instagram from April to July 2016, Sub-Zero will donate $5 to Katie's Krops, up to $25,000. Fresh Food Matters Short Films
A third-generation, family-owned company, Sub-Zero appliances are built in the United States using premium-grade materials. Developed with and for the design community, Sub-Zero products offer limitless design possibilities backed by more than 70 years of appliance expertise. For further information, please visit subzero-wolf.com. About Sub-Zero
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sub-zero-announces-fresh-food-matters-initiative-highlighting-fresh-foods-impact-empowering-people-to-choose-fresh-300257711.html SOURCE Sub-Zero Group, Inc. |