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M2M Revenue Stimulation: Product Segment & Partnership Strategies - Research and MarketsResearch and Markets has announced the addition of the "M2M Revenue Stimulation: Product Segment & Partnership Strategies" report to their offering. Many mobile operators recognise that M2M communications will become an increasing source of traffic and revenue, which they will need to exploit if they are to replace the fall in voice and text revenues. Although the market for M2M is dependent on the communications capabilities of operators, it requires much greater levels of functionality than MNOs have previously had to provide, and support for an ever increasing variety of applications. While a few operators in mature markets, such as AT&T (News - Alert) and Verizon, are demonstrating success in this field, many more are finding it difficult to adapt to these new requirements and have made insufficient progress in moving away from voice and text. This report provides a breakdown of the requirements by segmenting the markets and functions and assesses the opportunities for MNOs in the different segments and their need for partners to ensure their success. It also provides examples of the approaches taken by some of the more successful operators in the US, Europe and the Far East. Key Topics Covered: 1. Overview 2. Introducton 2.1 Background to the Report 2.2 Report Content 2.3 Currency and Conversions 2.4 Further Questions and Feedback 3. Market and Product Segmentation 3.1 Introduction 3.2 Segmenting the M2M Market 3.3 Segmentation by Industry or User Type 3.4 Segmentation by Product Type 3.5 Product Market Segmentation 3.6 Drivers for M2M Applications 3.7 Country Variations 4. Choosing an Appropriate Strategy 4.1 Introduction 4.2 Strategy Options 4.3 Selection: Position in Value Chain & Partners 4.4 Sales & Marketing 4.4.1 Consumer Market 4.4.2 Business Market 4.5 Competition 5. Examples of Approaches Taken by MNOs 5.1 Introduction 5.2 AT&T 5.3 Orange Austria 5.4 SK Telecom 5.5 Telia 5.6 Telefónica 5.6.1 Partner Programme 5.6.2 Consumer products 5.7.1 Business Services 5.7.2 Vodafone 6. Conclusions 6.1 Introduction 6.2 Opportunity Areas 6.3 Marketing, Sales & Customer Relations 6.4 Summary and Key Points 7. Recommendations Companies Mentioned - Apple - AT&T - Axeda - Deutshe Telekom - IBM - Jasper - KPN - Libelium - Microsoft - NTT - Orange - Ovum - Reiance - Rogers - SK Telecom - Samsung - SigFox - SoftBank - Sprint - Stream - Telecom Personal - Telenor - TeliaSonera - ThingWorx - TrueMove - Verizon - Vodafone For more information visit http://www.researchandmarkets.com/research/8s55qs/m2m_revenue
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