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comScore and Facebook Partner to Deliver Clients Viewability InsightsRESTON, Va., April 20, 2016 /PRNewswire/ -- comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The global partnership includes viewability metrics for video and display campaigns running on Facebook on both desktop and mobile platforms. Giving clients access to this data in the vCE® platform provides them with a more complete view of overall campaign performance. "We're excited to work with Facebook to offer our clients greater transparency into the performance of their holistic campaigns, and to provide increased confidence that their ads have the opportunity to be seen," said Manish Bhatia, chief product officer at comScore. "Partnerships like these enable advertisers to mitigate wasted ad spend, encourage greater trust between buyers and sellers, and contribute to enhancing the overall value of digital advertising." "Independent ad verification partnerships are critical to making sure advertisers trust their ad delivery data, so they can explore exactly how to drive value for their business in feed-based platforms," said Jonathan Lewis, product marketing manager at Facebook. "We are pleased to be working with partners like comScore to provide advertisers and their agencies with data they need to do just that." More information about the partnership can be found on th Facebook for Business blog: https://www.facebook.com/business/news/new-ad-viewability-partners. To learn more about vCE®, please visit: http://www.comscore.com/Products/Advertising-Analytics. About comScore Cautionary Statement For a detailed discussion of these and other risk factors, please refer to comScore's Annual Report on Form 10-K for the year ended December 31, 2014 and Quarterly Report on Form 10-Q for the three months ended September 30, 2015 and other filings comScore makes from time to time with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov). Stockholders of comScore are cautioned not to place undue reliance on its forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events. Logo - http://photos.prnewswire.com/prnh/20160131/327730LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/comscore-and-facebook-partner-to-deliver-clients-viewability-insights-300254495.html SOURCE comScore |