TMCnet News
GoodLooks Launches a New Digital Marketplace for Lifestyle ExpertsGoodLooks launches today as an online marketplace to help successful people look, feel, and be their best. With 100 vetted lifestyle experts across the United States, the brand is focused on helping people meet their goals by connecting them with the right professional. The website is accessible at goodlooks.me. GoodLooks offers in-person or virtual consultations with career and life coaches, personal trainers, fashion stylists and dietitians. In one turnkey process, customers can compare, select, book and pay for these services using the tools on GoodLooks. "As a busy, working mother, I was inspired to start GoodLooks when I was overwhelmed trying to hire a nutritionist and a personal stylist. It was impossible to compare experts and I didn't have the tme to vet through the referrals from friends," says CEO & Co-Founder Mitzi Reaugh. "Sometimes you need an expert to provide the inspiration and motivation to make a change. And the right expert saves our most precious resource - time." GoodLooks was co-founded by digital media execs CEO Mitzi Reaugh and Head of Brand Experience Cynthia Rupeka in 2015. Reaugh has over 15 years of consumer digital experience having worked at Miramax, NBC Universal on the launch of Hulu (News - Alert), and several idealab start-ups. Rupeka worked at The Chernin Group on the successful Crunchyroll brand. GoodLooks' product and branding was developed by Berlin Cameron, a WPP agency. "GoodLooks is built to help consumers shine from the inside out. With that in mind, we set out to create a positive, confident brand voice to champion them on their journey," says Berlin Cameron President Jennifer DaSilva. About GoodLooks Headquartered in Los Angeles, GoodLooks is an online marketplace of lifestyle experts. GoodLooks helps people look, feel, and be their best by connecting them with career coaches, personal trainers, fashion stylists and more. (goodlooks.me) About Berlin Cameron: New York-based Berlin Cameron is a strategic and creative lead agency that is well known for accelerating the growth of iconic and challenger brands by building their cultural relevance. Owned by WPP, Berlin Cameron has the independence of a small boutique agency with access to the global scale of the much larger WPP. (www.bcunited.com)
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