15th EntrepreneurCountry Forum at the Royal Institution of Great Britain, London, UK on Tuesday 19 April 2016

LONDON, April 18, 2016 /PRNewswire/ --

Davids, Goliaths and Citizens to build the SmartHome Market collaboratively

EntrepreneurCountry Global, the global discovery platform for Digital Davids and Goliaths, is hosting its 15^th EntrepreneurCountry Forum at the Royal Institution of Great Britain in London, UK on Tuesday 19 April.

EntrepreneurCountry Global's SmartHome Ecosystem will combine innovative Digital Enablers with Europe's leading utilities, insurance, communications, consumer electronics and technology firms.

EntrepreneurCountry has developed European game-changers from idea to multi-billion pound enterprise value businesses over the past eight years. An ecosystem approach is required to transition the market from embryonic to mass market. The size of the SmartHome Ecosystem is estimated to reach $149bn by 2020 according to PriceWaterhouse Coopers. The number of global end users in the Smart Home ecosystem is estimated to be 500 million, from just the sum of the total number of customers o Samsung (365 million customers), Allianz (85 million customers), RWE (30 million customers) and RSA (20 million customers) alone.

More than 110 Digital Davids in the Smart Home sectors of home insurance, security, home automation, low-income housing & sanitation, interiors sourcing, property tech, buying and selling of property, and environmental technologies have applied to the EntrepreneurCountry Global's #BuildaCountryChallenge - SmartHome . Ariadne Capital Entrepreneurs Fund will fund the winner of the Challenge. Partners to the EntrepreneurCountry Smart Home Ecosystem include Intel, Credit Agricole, Electric Ireland, Toilet Board Coalition, EI Electronics, MapR, Adeo, RSA Group, Overkiz, Perfectial, Smith & Williamson, Sheridans, Quby, SSE, Allianz , The Clubhouse London, Invest Horizon, Vivid Drinks, Chadwick Lawrence and the Executive Leaders Network.

Details of the EC Forum are here:  http://www.entrepreneurcountryglobal.com/agenda-2016

EntrepreneurCountry Global is a community of 251,000 tourists, residents and citizens which is dedicated to building the future of business and society. Citizens of EntrepreneurCountry engage actively with the co-creation of ecosystems where new ventures, applications and models are test-driven by the community.   Goliaths who will become partners to the Smart Home Ecosystem powered by EntrepreneurCountry will be able to offer EntrepreneurCountry citizenship to their employees enabling them to become active early adopters of a wide range of new SmartHome applications.

EntrepreneurCountry Global was founded by Julie Meyer and is managed by Amit Pau, MD and Partner in the Ariadne Capital Entrepreneurs Fund. Pau was former Group MD of Vodafone, an early investor in ASOS, and has led many successful innovation projects at the heart of multi-nationals in addition to leading successful start-ups to exit. Meyer founded Ariadne Capital in 2000, and as Managing Partner of the Ariadne Capital investment platform, has developed the Ecosystem Economics™ Investment Methodology.

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