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Rai and Eutelsat Team up in Italy for Record Number of Live Ultra HD Broadcasts of Euro 2016 MatchesRegulatory News: Rai, Italy's national public broadcaster and Eutelsat (News - Alert) (Paris:ETL) are teaming up to deliver unprecedented live coverage of premium sport in Ultra HD. Following an agreement between the two companies, seven matches of the Euro 2016 championship will be offered to Italian TV homes receiving Tivùsat, the free-to-view platform distributed by satellite from Eutelsat's HOT BIRD video neighbourhood. The initiative with Eutelsat marks Rai's most ambitious foray into Ultra HD that represents the next big leap forward in broadcasting.
Unprecedented Ultra HD broadcasts Viewers equipped with an Ultra HD screen and a CAM certified by Tivùsat will be able to watch the matches by tuning to the number of the special channel to be activated by Tivùsat for the championship. Take-up of Ultra HD screens in Italy is accelerating, with ANITEC, the Italian association representing the ICT industry, forecasting that sales will surpass one million units by end 2016. The special broadcasts also involve the support of industry-leading technology partners, including V-Nova from the UK that will provide the P.Lik 4K, a software-based contribution encoding and decoding system that will contribute the highest signal quality from the International Broadcasting Centre to be located in Paris.
Rai roster of 11 channels broadcasting in HD by satellite by end 2016
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