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glispa Broadens Ad Monetization Offerings, Introducing Ampiri, a New Mediation Platform for App DevelopersBERLIN, SAN FRANCISCO, BEIJING, and SÃO PAULO, March 23, 2016 /PRNewswire/ -- glispa, the high performance mobile marketing pioneer, today announces its ad mediation platform, Ampiri, designed to grant mobile app developers and publishers full control and transparency over their entire mobile app inventory. The platform, acquired via MoneyTap — incubated by i-Free and Creative Mobile — and developed internally, folds into glispa's existing advertising technology suite to provide app developers with greater control of mediated demand sources, deeper insights into global audiences, and maximized revenue potential. Highlights of Ampiri include:
Ampiri enables advanced monetization while keeping publishers' eCPM gals in focus at all times. Ampiri blends the major demand sources into a single campaign selection algorithm, which optimizes in real time for developers to choose the best performing campaign out of direct demand, cross-promotion, ad-networks and DSPs. App developers can make fully informed decisions using the unique visualizations that show which networks are performing better than others at any given time. The level of transparency and control in Ampiri goes far beyond what is currently offered in the market. Ampiri comes from glispa, which has been focused on native monetization and the supply-side of the mobile business for the past few years. Native monetization has constituted over 50% of the glispa business and the company has been working with some of the world's largest publishers including tier-1 publishers such as Baidu, Sungy and Cheetah mobile. Data & Monetization in DNA According to Freddy Friedman, Chief Product Officer at glispa, "After taking the time to grow our own monetization business and looking at every mediation solution on the market, we found that MoneyTap's team and monetization platform are by far the most advanced, innovative and business-focused in the industry. Ampiri uniquely addresses the top three most important values that publishers are looking for within an SSP: transparency, control and performance. The platform is able to address them all with more innovation and clarity than any other platform out there." "Ampiri is an excellent combination of our monetization technology and glispa's impressive market position and reach, creating the most powerful monetization solution in the market," said Kirill Tyufanov, founder and CEO of MoneyTap. About glispa glispa maintains an international reach of about one billion active mobile users monthly. Some of the world's largest mobile brands, including, Gilt, OLX, Baidu, Deezer, Kabam, Match, Zynga and Twitter use glispa's global impact and dedicated, multicultural teams to expand their business and accelerate growth around the world. Headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo, glispa employs a multinational team representing 40 nationalities speaking 24 languages. Photo - http://photos.prnewswire.com/prnh/20160322/347165
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/glispa-broadens-ad-monetization-offerings-introducing-ampiri-a-new-mediation-platform-for-app-developers-300240077.html SOURCE glispa |