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Newgistics' Tacit Knowledge Partners with Fastly to Deliver Outstanding eCommerce Experiences and High-Speed PerformanceTacit Knowledge, a Newgistics company, today announced a strategic partnership with Fastly, adding a real-time Content Delivery Network (CDN) to its partner ecosystem of leading technologies. These advanced eCommerce capabilities combine to power exceptional customer experiences from device to doorstep. As customer expectations for speed continue to increase - and page load times influence multiple factors ranging from search engine rankings to bounce rates and conversions - partnering with Fastly and tapping into its strength in delivering retail and eCommerce content enables Tacit Knowledge to implement sites with the highest levels of speed and reliability. The partnership with Fastly builds on existing relationships with technology providers including Google, to offer retailers the advanced infrastructure of Google (News - Alert) Cloud Platform, and SAP Hybris, for its leading omni-channel commerce platform on which to build, run and manage eCommerce sites. "All of the companies we're bringing together share an appreciation for pairing leading-edge innovation with elegant design, and Fastly fits that mold perfectly," said Todd Everett, CEO of Newgistics. "Fastly understands that the need for speed in omni-channel commerce is about more than quickly loading content and images. Merchans and their customers expect changes in product offerings, inventory and pricing to be updated in real time, and Fastly's technology is an important component to meeting those expectations and delivering exceptional digital commerce experiences." Fastly is the only CDN that gives businesses complete control over how they serve content, unprecedented access to real-time performance analytics and the ability to cache frequently changing content at the edge of the network. It gives retailers the ability to target content to specific users based on location, language or browsing preferences, tailor content delivery depending on which device a consumer is using and prioritize shoppers based on actions they've taken within a site or app. Fastly's Cloud Accelerator interconnects with Google Cloud Platform in strategic locations globally, delivering dramatic improvements in response times for customers using Google services and storage. "The migration of SAP (News - Alert) Hybris to the cloud represents a huge evolution for thousands of major merchants worldwide. As Tacit's performance and delivery partner, we're thrilled to align with a product and team that shares our same commitment to speed and control," said Lee Chen (News - Alert), Head of Partnerships at Fastly. "As merchants abandon legacy CDNs, they are making it very clear that they need flexible, scalable technology that can adapt instantly." To learn more, visit www.tacitknowledge.com.
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