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Adobe Summit 2016: Are You An Experience Business?Adobe (News - Alert) (Nasdaq:ADBE) today kicked off Summit 2016, Adobe's annual digital marketing conference in the U.S., showcasing innovations across Adobe Marketing Cloud. Adobe Summit is the leading industry event focused on the future of marketing and business transformation and attracted a record-breaking 10,000 attendees. Starring Adobe's most breakthrough technical achievements in marketing, the conference will also feature Oscar-award winning actor and director George Clooney, "Silicon Valley" star Thomas Middledich, actor and singer Donny Osmond and World Champion soccer player Abby Wambach, who will address how their own personal brands are evolving in today's digital world. Executives from Cirque de Soleil, Comedy Central, Mattel, McDonald's and Royal Bank of Scotland are among hundreds of brands speaking about how they're at the forefront of the next big industry wave: the "Experience Business" wave. Experience Business The third wave of enterprise software is upon us - and it's reinventing how products and services are created, delivered and marketed. First came the "back-office" wave, with software solutions for in-house processes like inventory control, payroll and accounting. Then came the "front-office" wave, which helped firms streamline their data to better interact with customers. With both waves, early-adopters of enterprise software enjoyed a significant advantage over rivals. Today, we find ourselves in the early stages of a third wave. The flood of information and opportunity unleashed by the digital revolution has raised customer expectations to unprecedented levels. There's only one way for brands to thrive in this new environment: become an Experience Business. Companies have to create a personalized, compelling customer experience at every link of the relationship, from websites and mobile apps to retail environments. At Summit, Adobe unveiled the next generation Adobe Marketing Cloud to drive the Experience Business. The company unveiled Adobe Cloud Platform enhancements, including advancements to its partner and developer program. A new Adobe Marketing Cloud Device Co-op is expected to link up to 1.2 billion devices. A new Over-the-Top (OTT) offering makes it easy for TV networks and pay-TV providers to bring more personalized TV and ad experiences directly to consumers via Apple (News - Alert) TV, Microsoft Xbox, Roku and other connected devices. The company also introduced new data science capabilities that enable brands to predict and deliver the right experience on the web, in apps, and at the point of sale at the right moment across any device. "Every company should be obsessed with the quality of the experiences they are delivering to their customers," said Brad Rencher, executive vice president and general manager, Digital Marketing Business at Adobe. "Adobe is laser-focused on enabling our customers to create consistent, personalized stand-out experiences for their customers." Adobe Cloud Platform Advancements to the Adobe Cloud Platform include updates to Adobe Exchange, which hosts hundreds of apps and integrations such as Microsoft (News - Alert) Dynamics CRM, DemandBase, Acxiom, and BrightEdge, and enable partners to extend the functionality of Adobe Marketing Cloud. The launch of Adobe.io, Adobe's new developer portal, enables developers to download the Adobe Marketing Cloud software development kit (SDK) and easily access application program interface (API) routines and protocols. New Adobe Certified Metrics, built on the Adobe Cloud Platform and powered by Adobe Analytics, offer standardized digital census data for more accurate measurement of digital audiences. By leveraging Adobe Certified Metrics, measurement partners, such as comScore, announced today, and Nielsen, can provide a complete view of total audience engagement across TV and digital to increase ad revenue opportunities. With Adobe data, cable networks, pay-TV service providers and digital publishers can now accurately measure audiences and monetize their content across all screens - including linear TV, DVR, video-on-demand, desktops, smartphones, tablets, game consoles and over-the-top connected devices. Cross-Device Co-op & Mobile
New OTT Offering
Data Science & Sneaks
For additional announcements and news about Adobe Summit, visit the Adobe Conversations blog. About Adobe Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2016 Adobe Systems (News - Alert) Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
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