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Global Mobile Location-Based Services Market Value of USD 34.8 Billion by 2020 - Trends, Technologies & Opportunities Report 2015-2020 - Key Vendors: Sprint, Verizon Wireless, Vodafone GroupDUBLIN, March 21, 2016 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/fhbc88/mobile) has announced the addition of the "Mobile Location-Based Services - 9th Edition " report to their offering. The global market for mobile location-based service (LBS) is expected to be worth USD 34.8 billion in 2020. Location data is now used to enhance a broad range of services such as fraud management, secure authentication and location-based advertising. Some operators have also launched analytics services for external customers that use the insights for applications such as site selection and footfall monitoring in the retail industry, outdoor media planning for advertisers, as well as for urban planning and traffic monitoring. Operators however often face uncertainty regarding subscribers' reaction to privacy issues regarding mass location data collection, which still limits the willingness to launch analytics services on a broad scale, concluded Mr Malm. Key Topics Covered:
Companies Mentioned:
Report Structure: 1 Introduction to location-based services 2 Operator LBS offerings and strategies 3 Consumer LBS categories 4 Enterprise LBS categories 5 Mobile advertising 6 Market forecasts and trends For more information visit http://www.researchandmarkets.com/research/fhbc88/mobile Media Contact: Research and Markets Laura Wood, Senior Manager For E.S.T Office Hours Call +1-917-300-0470 For U.S./CAN Toll Free Call +1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-mobile-location-based-services-market-value-of-usd-348-billion-by-2020---trends-technologies--opportunities-report-2015-2020---key-vendors-sprint-verizon-wireless-vodafone-group-300238799.html SOURCE Research and Markets |