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New Research from Quad/Graphics Provides Timely Insights on Marketing to MillennialsQuad/Graphics (NYSE: QUAD), a leading global provider of print and marketing services, today released Millennials: An Emerging Consumer Powerhouse, a report spotlighting best methods for marketers, advertisers and media partners to capture the attention of the connected Millennial market, defined as those born between 1981 and 1997. The report:
"By 2020, Millennial spending power will surge to an estimated $1.4 trillion - just as they are reaching key life milestones such as getting married, purchasing a home and becoming parents," said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. "It is critical for marketers in these industry segments to capture the attention and influence of these consumers early on in their buying journey." Key findings from the research are:
The findings in Millennials: An Emerging Consumer Powerhouse were gathered from Quad/Graphics' proprietary Customer Focus® 2015 Research Study, as well as from external research authorities, including Pew (News - Alert) Research, Nielsen and Annalect, among others. Customer Focus® is a quantitative annual survey of 2,500 adults, a solid representative sample of demographic U.S. Census estimates. Millennials made up the largest share of the U.S. workforce as of Q1 2015 and, in 2016, Millennials will surpass Baby Boomers (those born between 1946 and 1964) in population size for the first time in history. For the complete Millennials: An Emerging Consumer Powerhouse report or more information on Quad/Graphics Consumer Focus® research, visit http://www.QG.com/millennials-an-emerging-consumer-powerhouse or contact Ashley Durkin-Rixey at 202-223-4933 or [email protected]. About Quad/Graphics At the forefront of innovation for 45 years, Quad/Graphics (NYSE: QUAD) is a leading print and marketing services provider focused on helping brand owners market their products, services and content more efficiently and effectively across media channels. With a consultative approach, worldwide capabilities, leading-edge technology and single-source simplicity, Quad/Graphics has the resources and knowledge to help a wide variety of clients in distinct vertical industries, including but not limited to retail, publishing, healthcare, insurance and financial. The Company helps its clients perform better in today's rapidly changing world through the integration of print products with complementary services to improve efficiencies, reduce costs, lift response and increase revenue. Quad/Graphics provides a diverse range of print and related products, services and solutions from multiple locations throughout North America, South America and Europe, as well as strategic partnerships in Asia and other parts of the world.
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