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PR Newswire Named Finalist for Marketing Team of the Year, Enterprise in 2016 Marketo Revvie AwardsNEW YORK, March 14, 2016 /PR Newswire/ -- PR Newswire is proud to announce that they have been named a finalist for Marketing Team of the Year, Enterprise in the 2016 Marketo Revvie Awards. The Marketo Revvie Awards celebrate those who have significantly impacted company revenue and built engaging, long-lasting relationships with customers by leveraging Marketo marketing automation software. Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7784551-pr-newswire-2016-marketo-revvie-awards/ "I'm delighted that PR Newswire is a finalist in the 2016 Marketo Revvie awards for Marketing Team of the Year," states Robert Gray, CEO of PR Newswire. "This recognition reflects our team's transformation into a best-in-class organization that drives topline growth and demonstrates what data-driven marketing and communications can accomplish. Our buyer-focused, integrated multi-channel marketing approach using Marketo has been the foundation of our success." The PR Newswire team is recognized for transforming their entire sales and marketing process ove the past two years, and achieving a 166% lift in Qualified Leads and 361% increase in marketing-influenced revenue year over year. This year's Revvie Awards winners will be chosen by public vote today through Friday, March 18. Visit https://events.marketo.com/summit/2016/awards/ to cast your vote. Voting is limited to once per day. "We are excited and honored to be named a finalist for the Marketing Team of the Year Revvie Award," states Ken Wincko, Senior Vice President of Marketing, PR Newswire. "Marketo is a foundational element of our marketing infrastructure and the engine that powers our demand generation program. Our marketing team leverages Marketo capabilities to optimize our programs and manage a sophisticated buyer-led engagement hub that has significantly grown pipeline, shortened our sales cycles and driven top-line growth." To read best practices on the intersection of data and content, download The Modern Marketing Fulcrum: Balancing Content & Big Data to Power PR Results. About PR Newswire Media Contact:
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