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Local ID Announces Top Restaurant Brands Del Taco, Sweetgreen and Abby's Legendary Pizza as New Clients for Company's Local Intelligence PlatformLocal ID, a local intelligence platform that provides multi-unit brands with the tools to easily and efficiently discover, activate, record and measure local marketing efforts, announced top restaurant names Del Taco, Sweetgreen and Abby's Legendary Pizza as new clients today. The three brands join existing restaurant industry clients Jersey Mike's, Pinkberry, Rubio's Coastal Grill and Pizza Studio that have signed on to utilize the company's platform. The Local ID platform helps big brands execute local at scale by providing a centralized database of all the stores, people, places, opportunities and marketing activities in every trade area. The platform's single, comprehensive system enables users to virtually canvass the neighborhood around every store, find relevant marketing opportunities within each trade area and then create, share and track all their local marketing activities to support them. The result is a first-of-its-kind dynamic and centralized database that allows brands to analyze, institutionalize and capitalize on all the intricate local knowledge that has been fragmented across the enterprise or simply undocumented. "For multi-unit brands like Del Taco, Sweetgreen and Abby's Legendary Pizza, there are several factors and challenges affecting the scalability of local marketing - every restaurant location is different, each neighborhoo is unique and local intelligence is scattered," said Franklyn Farace, Local ID's Head of Revenue. "Our cloud-based platform provides multi-unit restaurants visibility into what's happening around every location in their system, in both real-time and in the future, along with the tools to execute local marketing at scale." By compiling relevant data and information - including company profiles, employee profiles and marketing opportunities and activities - the platform provides restaurants a digital record of their local marketing campaigns across each individual store. A single-source solution, Local ID centralizes all local store marketing programs in the cloud, and serves as a repository for best practices and information gathered from the field throughout the system. With brick and mortar representing 94 percent of the $4.5 trillion retail sales market according to eMarketer (News - Alert), Local ID gives multi-unit brands an edge in capturing a larger share of this vast but extremely competitive market. About Local ID Local ID is a local intelligence platform that revolutionizes the way brands discover, activate, record and measure local marketing efforts to help drive same store sales. The company's cloud-based, enterprise platform allows national retail and restaurant brands to maximize their local marketing efforts, providing unprecedented visibility at the corporate level while equipping local and regional staff with the data and tools they need to optimize results to their specific locations. With Local ID, companies can centralize all aspects of their local store marketing programs, record local marketing activities, maintain market-specific institutional knowledge and share best practices enterprise-wide. Founded by a team with more than 60 years of collective experience working with multi-unit brands, Local ID is backed by investors including Crosscut Ventures, Technicolor (News - Alert), TenOneTen, Baroda Ventures, Double M Partners, Tallwave, Wavemaker Partners and Queens Bridge Venture Partners. For more information, visit www.localid.io.
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