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Augmented Reality: The Paradigm Shift Begins
LONDON, Feb. 17, 2016 /PRNewswire/ -- This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what they have correctly identified as the next important technology bubble. This report will be of interest to technology developers, ISVs, and those wishing to understand the direction of consumer communication services. For nearly four years, Stratecast has been tracking the evolution of this technology. Initially, Google Glass drove our enthusiasm for the potential of AR; yet, Google's release of the technology was remarkably clunky, and led to an unnecessary amount of public angst. Nevertheless, Stratecast has remained bullish on AR, and has maintained its opinion that AR will largely define the next technology paradigm. Now, Stratecast's position is being validated in a major way. With Microsoft's disclosure of its Hololens technology, and Facebook's acquisition of Oculus Rift, two of the market behemoths (one representing the IT revolution and one the dot.com revolution) are squaring off to dominate the next big thing: the age of AR. With investments measured in the billions of dollars, both companies are betting that AR will transform personal computing, content consumption, and social interaction. Stratecast believes that this war will largely be played out in the next two years and the winner will dominate the tech sector over the next decade. Download the full report: https://www.reportbuyer.com/product/3340727/ About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: Sarah Smith Research Advisor at Reportbuyer.com Email: [email protected] Tel: +44 208 816 85 48 Website: www.reportbuyer.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/augmented-reality-the-paradigm-shift-begins-300221912.html SOURCE ReportBuyer |