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Technavio Announces Top Five Vendors for the Toys Market in Europe until 2020
[February 12, 2016]

Technavio Announces Top Five Vendors for the Toys Market in Europe until 2020


Technavio has announced the top five leading vendors for the toys market in Europe in their latest research report. This report also lists 15 other prominent vendors who are expected to contribute to this market's growth over the forecast period.

To identify the top vendors, Technavio's market research analysts have considered the top contributors to the overall revenue of this market. To calculate the market size, the report considers revenue generated from retail sales of toys and games in Europe.

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"The plush toys segment dominated Europe with a market share of close to 25% in 2015. Plush toys have gained tremendous popularity among children over the years. These toys are typically made of soft raw materials such as terrycloth and are also used gifting items. The market for plush toys is expected to grow at a steady rate due to the growing demand for electronic variants. Some leading market vendors who specialize in plush toys are Hugo, Disney (News - Alert), Garbaris, Munecas Rauber, Bedtime Originals, and Mary Meyer Corporation," said Brijesh Kumar Choubey, one of Technavio's lead analysts for toys and baby products research.

"By 2020, revenues from the infant/pre-school toys segment in Europe is expected to grow at a CAGR of close to 4.42%. These games encourage infants to explore different functionalities of toys and enhance their physical and mental ability," added Brijesh.

Five leading vendors in the toys market in Europe:

Hasbro

Hasbro was founded in 1923 and is headquartered in Pawtucket, Rhode Island, US. They are engaged in the designing, manufacturing, and marketing of exclusive range of children's and family leisure time products and services.

In FY2014, their entertainment and licensing segment generated close to USD 219.5 million, a 14.93% higher revenue as compared to the previous year. This increase in segmental revenue is attributed to higher sales in lifestyle licensing and digital gaming business. The copany offers a wide range of toys under brands such as Transformers, Play-Doh, Nerf, My Little Pony, Monopoly, Magic: The Gathering, and Littlest Pet Shop.



The LEGO Group

The LEGO Group was established in 1932 and is headquartered in Billund, Denmark. The company engages in the design, manufacturing, and marketing of a wide range of play materials worldwide.


They offer a wide range of toys and games for children of different age groups. Some of the specialty games and toys of the company are LEGO Bricks, Construction Toys, Educational Concepts, Consumer Experiences, and Digital Play Experiences.

Mattel

Mattel was incorporated in 1948 and is headquartered in El Segundo, California, US. They are engaged in the manufacturing and marketing of a broad range of toy products worldwide. They are popularly known for introducing dolls into the market, such as Barbie, Monster High, Disney Classics, Even After High, Polly Pocket, Hot Wheels, Matchbox, games and puzzles, Batman, WWE Wrestling, Max Steel, Cars, Toy Story, Little Mommy, BOOMco, and Disney planes.

The company, through strategic acquisitions, focuses on expanding its business operations in new and emerging markets. For instance, in April 2014, the company acquired MEGA Brands, a construction building sets and arts and crafts company, for USD 95 million.

Giochi Preziosi

Giochi Preziosi was established in 1978 and is headquartered in Milan, Italy. The company offers various kinds of toys and gaming products for children through its brands. They offer various categories of products through brands such as Ben & Holly, Dr Plush, Peppa Pig, and Fireman Sam. Its categories of products include gyms mats, lights, sounds and melodies, gen vehicles, rattles, buildings, and prime activities.

Playmobil

Playmobil was established in 1974 and is headquartered in Zirndorf, Germany. They are engaged in distributing a toy system that includes 30 different play themes. They have business operations in over 100 countries and employ close to 4,100 people. The company operates as a subsidiary of Geobra Brandstätter Stiftung. They operate through their subsidiaries in Austria, Benelux and Nordic, Hellas (Greece), Spain, Portugal, Canada, France, Italia, Mexico, Switzerland, the UK, Ireland, and the US.

Browse related reports:

-- Global-baby-electronic-toys-market-2015-2019

-- Educational Baby Toys Market in China 2015-2019

-- Baby Stroller and Pram Market in Europe 2016-2020

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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