TMCnet News
App Annie Reveals Future of the App Economy: $101 Billion by 2020; China to Surpass U.S. This YearSAN FRANCISCO, Feb. 10, 2016 /PRNewswire/ -- Today, App Annie, the most trusted mobile app data and insights platform, launched its first comprehensive app economy forecast. This new offering will provide brands, agencies, investors and app developers with predictive insights on global opportunities for the next five years. App publishers come from every industry — no longer just game studios and media companies, but also banks, retailers, airlines, ride-sharing services and government agencies. As publishers continue to scale their app strategies, supported by a dynamic venture capital and hedge fund community, critical questions about the future of apps remain: How quickly will the app economy grow and where? Which factors are driving the growth, and in which categories? How much revenue will the app market yield? Which platform is the next big one for the app economy? App Annie's app economy forecast report will help answer these questions and more. "Our app economy forecast is designed to help unlock key insights and tactics for the dynamic and rapidly evolving app economy, as well as to provide businesses a detailed roadmap for navigating it," said Danielle Levitas, senior vice president of research, App Annie. "We leveraged more than 10,000 sources, on top of our deep and trusted app data and insights, to produce a forecast that is unparalleled in its scientific rigor." App Annie's inaugural app economy forecast offers such key insights as:
For more information about the forecast report, please visit appannie.com/landing/forecast. About App Annie 1 Gross revenue across all app stores is the consumer spend on mobile apps via stores, not net paid to publishers and is inclusive of spend across Apple's App Store, Google Play, 3rd party Android stores, and others including Windows, Amazon, etc. Photo - http://photos.prnewswire.com/prnh/20160209/331613 Photo - http://photos.prnewswire.com/prnh/20160209/331614
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/app-annie-reveals-future-of-the-app-economy-101-billion-by-2020-china-to-surpass-us-this-year-300217865.html SOURCE App Annie |