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comScore Reports Second-by-Second TV Viewing Results for "Super Bowl 50"RESTON, Va., Feb. 8, 2016 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) today released its analysis of "Super Bowl 50," focusing on advertising exposure. This is the sixth year comScore (formerly Rentrak TV) has released a Super Bowl report. Commercials continue to do well in the "Super Bowl" as seen in prior reports. The rating for this year's average ad exposure was equivalent to average viewership for the entire game. The number one spot was Budweiser's "Simply Put," with actress Helen Mirren. Her amusing, yet serious monologue ran at 9:54 p.m. EST in the fourth quarter and had a 116 index compared to the average rating of the entire game. Other top ads included T-Mobile's "Restricted Bling," which had a 114 index, as well as Kia's "Walken Closet," and Jublia's "Best Kept Secret," which each had an index of 113. The chart below shows where the top four commercials aired. Graph of Ad Viewing Index
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/comscore-reports-second-by-second-tv-viewing-results-for-super-bowl-50-300216960.html SOURCE comScore |