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Facebook Led Super Bowl In-Game Viewership While YouTube Dominated Post GameVisible Measures, the leader in content advertising technology, today announced trends and insights surrounding Super Bowl 50 online branded video campaigns. Leveraging Visible Measures' (News - Alert) dataset, spanning 600,000 web and mobile properties, the company observed the following trends: 1) Facebook accounted for 55 percent of the viewership of the top ten Super Bowl ads - driven by sharing in users' Newsfeeds; 2) Over 45 brands capitalized on the Super Bowl buzz releasing content that did not air in-game; and, 3) Humor led as the dominant creative approach for this year's Super Bowl ads. Visible Measures saw a 64 percent increase in Internet viewership of the top ten Super Bowl ads compared to 2015, demonstrating the growing importance of an Internet presence for what has been thought of historically as a TV-dominated event. Super Bowl 50 video advertising content captured over 671MM views to date, with the top ten ads accounting for over 276MM (41 percent) of those views. Super Bowl 50 Branded Video Trends
In addition to these online video trends surrounding Super Bowl 50, Visible Measures compiled data on the top ten campaigns with an in-game spot as well. The top ads saw an average viewership of 27.6MM views, a 67 percent increase from 2015. Wix.com captured the No. 1 spot with their #StartStunning campaign. Their winning strategy included four main components:
The top ten nationally aired Super Bowl ads include: 1. Wix.com - #StartStunning - 36,459,669 True Reach® 2. Hyundai - The Chase - 35,948,842 True Reach® 3. Doritos - Crash the Super Bowl: Final Edition - 33,100,768 True Reach® 4. Amazon - #BaldwinBowl - 31,498,627 True Reach® 5. Mountain Dew - Puppymonkeybaby - 25,042,602 True Reach® 6. T-Mobile (News - Alert) - Restricted Bling - 24,636,249 True Reach® 7. AXE - Find Your Magic - 24,080,132 True Reach® 8. Budweiser - #GiveADamn - 22,824,326 True Reach® 9. Heinz - Wiener Stampede - 21,586,100 True Reach® 10. Mini - #DefyLabels - 20,883,863 True Reach® About Visible Measures Visible Measures, the leading content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. The company's platform is fueled by a massive proprietary dataset, as well as patented programmatic technology that combines five trillion data points to reach more than 500 million unique monthly users across 600,000 web and mobile properties. World-class advertisers and brands successfully rely on Visible Measures' video content advertising platform every day to drive unmatched consumer engagement worldwide. Visit us online at www.visiblemeasures.com or follow us on Twitter @visiblemeasures. True Reach and Visible Measures and the Visible Measures logo are registered marks owned by Visible Measures Corp. Other company and product names may be trademarks or servicemarks of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160208006339/en/ |