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Global Retail Analytics Market 2016-2020 - Expected to Grow at a CAGR of 20.59% - Research and Markets

[February 04, 2016]

Global Retail Analytics Market 2016-2020 - Expected to Grow at a CAGR of 20.59% - Research and Markets

Research and Markets (http://www.researchandmarkets.com/research/qq4sqx/global_retail) has announced the addition of the "Global Retail Analytics Market 2016-2020" report to their offering.

The global retail analytics market is expected to grow at a CAGR of 20.59% during the period 2016-2020.

Retail analytics delivers flexible, scalable, cost-effective, and advanced solutions for optimizing marketing and merchandising decisions. It helps in the following areas:

Price rules and performance target management
Demand forecasting
Price and promotion modeling
Price and promotion optimization
Category management
Store clustering and price zone definition
Product assortment selection
Markdowns optimization
Competition analysis
Market basket analysis

According to the report, retail analytics tools include a series of applications for making better decisions in an organization byproviding accurate, dependable, consistent, and understandable data and reports in a useful format. BI is used to get the right information to the right people at the right time in order to support better decision making. Analytics helps companies make important decisions, as it provides useful analysis and insights.

The market is divided into the following segments based on functions:

Consumer analytics
Marketing analytics
Supply chain analytics
Merchandising and in-store analytics

The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Companies Mentioned: