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ASSIMILATE Ramps Up Virtual Reality (VR) Workflow for Cloud-Based Reviews Via SCRATCH WebASSIMILATE - A picture says a thousand words, so launch this link vr360.sweb.media on your Android (News - Alert) phone (Samsung S6 or other) via the Chrome mobile browser, click the goggles in the lower right corner, put it in your Google Cardboard, and view immediate headset-based VR from a cloud-based website. Get an introduction to the immersive world of VR now - it's for everyone! This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160202005343/en/ ASSIMILATE announced today it is the first company to effectively stream VR content to a headset from a cloud-based website through a standard browser for review and approval. ASSIMILATE is expanding its SCRATCH Web cloud-platform capabilities to offer the first professional, web-based dailies/review tool for reviewing headset-based VR content anywhere in the world. SCRATCH Web empowers filmmakers, content creators and post-production artists with VR technology that offers the most secure, easiest, and fastest reviews of 360 VR content. Once you've launched your SCRATCH Web review link for the VR content, you can playback VR imagery, pan around imagery or create a "magic window" so that you can just move your smart phone around. The VR content, including metadata, is automatically formatted for 360 video-headsets, such as Google Cardboard. The reviewer can then make notes and comments on their mobile device to send back to the sender. It's that simple. Watch for future announcements about support for other mobile devices, headsets and browsers. SCRATCH Web is a key product component of the end-to-end SCRATCH 8.4 data-workflow and ecosystem used behind-the-scenes by content creators, filmmakers, and post-production artists to create films, videos, and TV episodes - from on-set through to color grading, reviews, compositing, finishing, and mastering. SCRATCH Play also comprises this first professional production/post-product workflow and toolset to support VR content. VR content can also be reviewed on any computer with SCRATCH and SCRATCH Play. Just add a tethered headset, such as Oculus Rift, for a more immersive impact. "SCRATCH Web brings professional, secure tools and workflows to the VR content creators. Along with SCRATCH 8.4, creators gain a jump-start in the VR market while streaming their VR workflows to headsets for greatly increased productivity, decreased costs, and faster time to market," said Jeff Edson, CEO at Assimilate. Edson, added, "With a single VR workflow, creators no longer need to cobble together several tools - they can stay focused on the content to create innovative imagery that will have a strong impact on the VR experience and the overall growth of the VR market. Creating exceptional imagery deserves an exceptional workflow and toolset, and we deliver that in SCRATCH and SCRATCH Web." Highlights of SCRATCH Web VR SCRATCH Web give creators and post artists a highly effective review and collaboration tool they can use anywhere in the world, enabling them to innovate and create high-quality, immersive VR content that packs a punch for viewing audiences. Features (http://www.assimilateinc.com/products/scratch-vr/)
What Users and Partners Are Saying Leandro Marini, founder and supervising colorist of Local Hero, a high-end post facility in Santa Monica, is a pioneer of post-production for VR media. In early 2015, his studio developed the VR workflow in SCRATCH and did the color grading and finishing of "Kaiju Fury (http://www.assimilateinc.com/wp-content/uploads/2016/01/KaijuFury_CS.pdf), a short-film production of New Deal Studios and JauntVR (http://www.jauntvr.com/#about). Marini has completed many high-profile VR projects, such as "Scream Queens" VR for FOX 9 (http://www.fox.com/scream-queens), and is currently in post-production for a new VR project by an A-List director to be released later this year. "SCRATCH has proven to be the most effective and powerful post toolset and workflow for me, and I've found it to be the same case for VR content," said Marini. "With the SCRATCH Web VR, I now have a complete end-to-end VR workflow that enables me to be highly productive and to create high-quality results for my clients, which gives me a competitive edge." www.localheropost.com Zeality (app) - 360º video player in the palm of your hand: "SCRATCH and SCRATCH Web were an integral part of the post-production for our Zeality videos," stated Dipak Patel, CEO at Zeality. "The web-based review capability gives us, for the first time, a quick and easy way for clients to review VR work-in-progress." Download the Zeality app to see videos and more at www.zeality.co. Break-out Year for VR Market Growth Virtual reality (VR) is now becoming the reality of the entertainment markets, with 2016 being its breakout year. ASSIMILATE is again at the forefront of production tools, ready now with the SCRATCH 8.4 tools that will help drive the market and support creators in the development of mind-blowing, immersive VR content. Analysts are predicting rapid growth for VR in entertainment and a variety of other markets. Digi-Capital (Apr, 2015) predicts $30 billion VR market for entertainment in 2016. MarketWatch (Jan. 13, 2015) reported that Facebook (News - Alert) bought VR headset company, Oculus, for $2 billion, betting that VR becomes the future of communication and entertainment. Mark Zuckerberg believes VR will one day stretch beyond entertainment, envisioning a future where students learn in virtual classrooms or doctors check up on patients through virtual meeting place. https://www.facebook.com/zuck/posts/10101319050523971 Price and availability: SCRATCH Web VR is available immediately, starting at $79 per month for a private channel. Go to http://store.assimilateinc.com/products.php?product=SCRATCH-Web-Channel-%252d-Subscription. For more information about SCRATCH VR, SCRATCH Web, SCRATCH Play, and SCRATCH, go to products at www.assimilateinc.com. About ASSIMILATE ASSIMILATE is the premier provider of real-time post-production and workflow tools that have proven essential to the successful creation of 2D/3D/VR studio and independent feature films, documentaries, TV episodes, and music videos. The SCRATCH product line, running on Windows and OS X, equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the challenges of increased creativity and productivity amid ever-shrinking budgets. SCRATCH is resolution independent, supporting multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic (News - Alert) Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras. SCRATCH is the only post-production tool to support native Kinefinity RAW (KRW and DNG) files. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline. Learn more at www.assimilateinc.com. Editors note: A dropbox of images, case studies, a technical backgrounder, and other info is available. Email [email protected]
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